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Upscaling Unhealthy

Luxuriously revamped junk food appeals to consumers with discriminating tastes

Implications - Indulgently unhealthy foods are receiving a rebranding of sorts, being now marketed as charming, artisan goods. Instead of supplementing these foods for reduced calorie versions, health-conscious consumers are indulging more occasionally in nostalgic treats, particularly those that boast organic or natural ingredients.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
140,188 Total Clicks
Mar 13 - Nov 13
Warm
LifestyleFoodHealth
Featured Examples
Homemade Hybrid Cronuts - The Banana Cream Pillsbury Crescent Doughnuts is a Delicious Knock-Off
SCORE 6.4
Warm 20,335 Clicks Pub: Jun 12, 13
Homemade Hybrid Cronuts
The Banana Cream Pillsbury Crescent Doughnuts is a Delicious Knock-Off
Cronuts, a mouth-watering cross between a croissant and donut, have taken the world by storm and now people can make their own in the comfort of their home with the Banana Cream Pillsbury Crescent... [More]
Decadent Dessert Burgers - Umami Burger's Donut Ice Cream Sandwiches is Desgined to Destroy Diets
SCORE 3.8
Mild 5,266 Clicks Pub: Oct 10, 13
Decadent Dessert Burgers
Umami Burger's Donut Ice Cream Sandwiches is Desgined to Destroy Diets
Umami Burger is taking fair food to the masses with its new donut ice cream sandwiches. The California burger chain, which also has locations in New York City, is now offering ice cream from L.A.... [More]
Frothy St. Patricks Snacks - The Homemade Shamrock Shake is Made with Creamy Ingredients
SCORE 2
Untested 1,568 Clicks Pub: Mar 14, 13
Frothy St. Patricks Snacks
The Homemade Shamrock Shake is Made with Creamy Ingredients
The Cupcakes and Cashmere Homemade Shamrock Shake has been posted on behalf of blogger Emily Schuman in anticipation of St. Patricks Day. Much like the holiday is the recipe’s green coloring,... [More]
Charitable Celebrity Cronuts - The 24K Gold Leaf Cronut Benefits God's Love We Deliver Foundation
SCORE 1.4
Untested 1,134 Clicks Pub: Nov 16, 13
Charitable Celebrity Cronuts
The 24K Gold Leaf Cronut Benefits God's Love We Deliver Foundation
An ordinary cronut is already considered extraordinary, what category would the 24k gold leaf cronut fall into? A charitable one, of course. This limited edition dessert has been created for a... [More]
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