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Decadent Dessert Burgers

Umami Burger's Donut Ice Cream Sandwiches is Desgined to Destroy Diets

— October 10, 2013 — Lifestyle
Umami Burger is taking fair food to the masses with its new donut ice cream sandwiches. The California burger chain, which also has locations in New York City, is now offering ice cream from L.A. Creamery Ice Cream sandwiched between donuts from Stan’s Donuts in Westwood, California. Three varieties of this decadent dessert are available, including one option that eschews donuts in favor of cinnamon rolls.

The Internet has given rise to some pretty wacky and occasionally unhealthy foods. The restaurant industry has responded in kind, offering its own creative dishes, such as these donut ice cream sandwiches that appeal directly to those who grew up in the Internet age. The new sandwiches are available now and sell for $8 in NYC and for $6 in southern California.
Trend Themes
1. Decadent Dessert Burgers - The rise of creative, over-the-top desserts in the food industry presents an opportunity for companies to create innovative new menu items that cater to consumers' craving for indulgent treats.
2. Fair Food Craze - The popularity of fair-inspired food items like donut ice cream sandwiches offers an opportunity for businesses in the food industry to tap into a nostalgia and sense of fun that appeals to consumers.
3. Hybrid Desserts - Combining two classic desserts, such as ice cream and donuts, presents an opportunity for companies in the food industry to create unique and enticing products that stand out in a crowded market.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the popularity of decadent desserts to create new, innovative menu items that appeal to consumers' craving for indulgent treats.
2. Restaurants - Restaurants can tap into the fair food craze and offer menu items that cater to consumers' sense of nostalgia and fun, attracting a wider audience and increasing revenue.
3. Bakery - Bakeries can capitalize on the trend of hybrid desserts and offer unique and enticing products, such as donut ice cream sandwiches, that stand out in a crowded market and attract new customers.
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