Like a snake shedding a layer of dead skin, clothing pieces have been captured in the Coloria Fabric Dye Born Again ad campaign struggling out of their past pale color to reveal a new, more vibrant self. Maintaining the original color of clothes has also been a chore, which even these images slightly allude to, but now it can be a lot easier.
Conceived and executed by Herezie, an ad agency based in Paris, France, the Coloria Fabric Dye Born Again ad campaign embraces a common turn of phrase that is often used during the spring season. Art directed by Remi Arnaud with creative direction by Andrea Stillacci, this makes it stand out even more. The images were shot and retouched by Serial Cut while writer Edouard Dorbais wrote the copy.