Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Identity
Gen Z-led tools grant everyone the possibility to influence.
3.9
Trend score
Trend
What is the Influencer Identity trend?
Influencer Identity: Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Trend themes
Themes within the Influencer Identity trend
Three behaviours holding the trend together01
Influencer Marketing
Brands can connect with social media influencers and digital creators for marketing campaigns and sponsored content opportunities.
02
Follower and Engagement Metrics
Social media platforms enable users to identify their most valuable followers and determine the success of their social media marketing strategies.
03
Adolescent-Focused Digital Platforms
Digital platforms offer a diverse range of content created by teenage influencers that attract the attention of adolescent web users.
Industry implications
What the Influencer Identity trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
Social media influencers and digital creators offer a new approach to authentic and personal advertising and marketing strategies.
For
Social Media Analytics
Platforms that help identify followers and engagement metrics provide businesses with reliable and comprehensive data to enhance their social media marketing strategies.
For
Digital Content Creation
Adolescent-focused digital platforms provide unique opportunities for digital content creators and teenage influencers to reach younger audiences and create more authentic content.
Workshop question
How can you help your customer connect with like-minded individuals?
Trend signals
Trend signals for Influencer Identity
Trend score 3.9 out of 10, from popularity 64%, activity 45%, freshness 8%.
Popularity64%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Influencer Identity trend
8 featured examples from Aug 26, 2014 to Sep 16, 2016CategoryFashion
Whimsical Pastel Fashion Blogs
This Influential Blogger Promotes a More Colorful Lifestyle
Fashion brands can collaborate with influencers like Amina Mucciolo to offer unique and colorful collections that cater to a wider range of consumer tastes.
CategoryBusiness
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Fashion brands can implement social shopping strategies to incentivize customers and increase brand awareness through influencer marketing.
CategoryLife-Stages
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
With the increasing demand for online content, the digital media industry has the potential to grow and offer opportunities for both young creators and established businesses.
CategoryMarketing
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
Companies can leverage influencer marketing platforms to effectively reach and engage their target audience, especially in the sports sector.
CategorySocial Media
Influencer-Connecting Brands
#Paid Pairs Social Media Creators with Brands for Sponsored Content
Digital marketing agencies and brands can utilize platforms like #Paid to leverage the influence of social media creators for their marketing strategies.
CategoryMarketing
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
Platforms like Voltu represent an opportunity for disruptive innovation in the adtech industry by offering a more efficient and effective way for app companies to connect with the…
CategorySocial Media
Follower-Analyzing Social Tools
SocialRank's Twitter Engagement Metrics are Based on Followers
Disruptive innovation opportunity: Develop advanced techniques and tools to accurately measure social media marketing success and optimize strategies.
CategoryTech
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
The digital media industry can benefit from the concept of youth-created content and influencer-driven platforms.
