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Influencer Identity

Gen Z-led tools grant everyone the possibility to influence

Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
Workshop Question - How can you help your customer connect with like-minded individuals?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
407,143 Total Clicks
Date Range:
Aug 14 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Whimsical Pastel Fashion Blogs
Whimsical Pastel Fashion Blogs
This Influential Blogger Promotes a More Colorful Lifestyle
Amina Mucciolo is a fashion blogger who uses various social media platforms to promote a more colorful lifestyle. Unlike mainstream style bloggers, Mucciolo’s unique sense of style is not... MORE
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
If you are Instagram famous and are looking for a onesie, you should take advantage of this recently opened NYC pop-up shop’s social shopping platform. The OnePiece Soho pop-up lets customers... MORE
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Described as a “global creator community,” the AwesomenessTV Network aims to support young content creators who are looking to make an impression within the digital sphere. The Gen Z... MORE
Athletic Promotion Platforms
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
If you are a huge sports fan with a social media following, this platform could help you get get paid for reviewing related products through sports sponsorship. Raynforest is an online marketplace... MORE
Influencer-Connecting Brands
Influencer-Connecting Brands
#Paid Pairs Social Media Creators with Brands for Sponsored Content
#Paid is a brand that connects Instagram social media creators with large followings to connect directly with brands for marketing campaigns and sponsored content opportunities. Rather than... MORE
Influencer Marketing Apps
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
‘Voltu’ is a new platform launched by adtech company Glispa to provide an easy solution for app companies to reach their audience through social media influencers. Influencers can sign-... MORE
Follower-Analyzing Social Tools
Follower-Analyzing Social Tools
SocialRank's Twitter Engagement Metrics are Based on Followers
Knowing which of your social media followers are your most valuable can seem like a weird thing for a friend to be interested in, but if you are a brand trying to figure out Twitter engagement... MORE
play_circle_filled Adolescent-Focused Digital Platforms
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
Adolescent.net is the name of a rand new online digital platform that is designed to offer a spectacularly diverse array of content, ranging from videos and photo slideshows to editorials and quizzes,... MORE

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