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Incognito Social

Gen Z gravitates towards anonymous forms of social media

Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
Workshop Question - As the first generation of true digital natives, how can you appeal to this tech-savvy demographic without appearing patronizing?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
114,680 Total Clicks
Date Range:
Jan 14 — Jan 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Secret Sharing Apps
Secret Sharing Apps
The Whisper App Let's you Share Secrets with the World
If you desperately need to get something off your chest, and you just really need to tell someone but don’t know who or how, then download the Whisper app. Whisper is a mobile application... MORE
Retro Chatroom Apps
Retro Chatroom Apps
Facebook Rooms Lets You Connect With People In Interest-Based Virtual Rooms
The Facebook Rooms app is Facebook’s way of rekindling some of the magic of the golden age of online forums, when peopled logged on to chat rooms to connect with people who share their... MORE
Video Confession Apps
Video Confession Apps
The Awkward App Lets You Record Anonymous Video Confessions to Friends
For people looking to get some things off their chest should look into the Awkward app that allows users to use anonymous video confessions to purge their secrets. The Awkward app, created by... MORE
Incognito Messaging Apps
Incognito Messaging Apps
The Blindspot App's Investors Include Nicki Minaj and Will.i.am
Blindspot is an incognito messaing app that is designed to make it possible for you to send anonymous messages to anyone in your contact list. The app is solely focused on private chats between two... MORE
Anonymous Office Communication Apps
Anonymous Office Communication Apps
This System Enables Employees to Make Workplace Suggestions
‘Fair Office’ is an office communication app that allows workers to make anonymous suggestions. In many workplaces, employees feel unable to voice their concerns due to the fear of... MORE
play_circle_filled Privacy-Focused Social Networks
Privacy-Focused Social Networks
The Anomo App Encourages You to Reveal Only What You Want To
The Anomo app is for those people who like social networks but who also like their privacy. Nowadays, privacy and social networking seem mutually exclusive. It’s all too easy for anyone to... MORE

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