Gen Z gravitates towards anonymous forms of social media
Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
Workshop Question - As the first generation of true digital natives, how can you appeal to this tech-savvy demographic without appearing patronizing?
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Jan 14 — Jan 16
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