With the rise of popularity in Snapchat as a brand, content and story platform, the social media service has added a feature called 'Suggest' that lets users find and curate their friend list based on the type of content and people they want to follow. The feature is integrated into request tool. The feature will allow consumers to recommend accounts they like to fellow friends, increasing the spread of quality and popular content through a grassroots channel.
'Suggest' is a new and subtly advertised feature by Snapchat that crowdsources finding content geared to the user based on recommendations from fellow peers. The feature can be used to connect fans to celebrities, brands and influencer accounts as well as friends to other friends -- as a form of virtual introduction.