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Therapeutic Play

Toys target children's anxieties with helpful stress relief features

Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth.
Workshop Question - What challenges does the next generation of your consumers face and how are you supporting them?
Trend Themes
1. Health-conscious Toys - As stress levels continue to rise among younger generations, toy brands are adopting a more health-conscious approach to entertainment, offering interactive and multisensory features to help alleviate stress.
2. Therapeutic Technology - From anxiety-alleviating robots to plush wellness toys and light therapy toy lamps, a growing trend in therapeutic technology is emerging, offering a new form of health and wellness that is less abrasive and more integrated for youth.
3. Mindfulness-inspired Toys - With an aim to promote health and mindfulness, toys such as the Meddy Teddy have been created for children to instill the importance of yoga and meditation practices, teaching kids the value of flexibility, muscle development and a positive body image.
Industry Implications
1. Toy Industry - Toy manufacturers are embracing new opportunities to produce health-conscious and therapeutic play products that offer interactive experiences for children.
2. Healthcare Industry - With the emergence of therapeutic toys, hospitals and medical professionals can adopt these products as new means of addressing issues of anxiety, pain, and isolation faced by many young patients.
3. Home Decor Industry - The Elenker Bedroom Night Light is part of the growing trend in home decor that offers interactive and modular designs, combining elements of technology and wellness for children's rooms.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
235,304 Total Clicks
Date Range:
Apr 15 — May 16
Trending:
Warm
Consumer Insight Topics:

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