Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multilingual
Academia
Accommodating students with English as a second language becomes easier.
1.7
Trend score
Trend
What is the Multilingual Academia trend?
Multilingual Academia: Up until this point, those whose second language is English were forced to undergo additional education in the North American school system; in today's equality-focused world, that is remedied through more tailored, multingual education. Particularly useful in accommodating the growing number of formally educated Hispanic consumers, this development points toward a more balanced future population.
Trend themes
Themes within the Multilingual Academia trend
Three behaviours holding the trend together01
Multilingual Education
As the Hispanic population continues to grow, multilingual education is becoming more tailored and accessible, resulting in more balanced population demographics.
02
Gamified Language Learning
Language-teaching video games and language-learning apps like Koe and Duolingo offer a more personalized and gamified experience for people looking to learn a new language.
03
Culturally Relevant Higher Education
Universities like the National Hispanic University and educational technology consortiums like HETS are creating more culturally relevant academic programs and promoting technological advancements to benefit marginalized communities.
Industry implications
What the Multilingual Academia trend means for industry
Where the trend changes the playbookFor
Education
Multilingual education and gamified language learning are disrupting the traditional education sector by making personalized language learning accessible and culturally relevant.
For
Gaming
Language-teaching video games like Koe and gamified language-learning apps like Duolingo are disrupting the gaming industry by combining entertainment with learning.
For
Technology
Educational technology consortiums like HETS are creating opportunities for technological advancements in education and promoting access to online academic programs for marginalized communities.
Workshop question
What social challenges do your consumers face and how can you help them overcome these obstacles?
Trend signals
Trend signals for Multilingual Academia
Trend score 1.7 out of 10, from popularity 26%, activity 16%, freshness 8%.
Popularity26%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
South America
Evidence
Examples of the Multilingual Academia trend
4 featured examples from Mar 5, 2014 to Jun 26, 2015CategoryTech
Multi-Lingual Teaching Apps
The New 'Duolingo' App Prosises to Help Anyone Become a Polyglot
Disruptive innovation opportunity: Innovate in the education technology sector by developing new language learning apps and platforms that leverage gamification and adaptive learn…
CategorySocial Good
Culturally Relevant Education
These Online University Programs Cater to the Hispanic Community
Online education providers can benefit from developing programs that offer culturally relevant education for underrepresented groups like Hispanics.
CategorySocial Good
Bilingual Academic Associations
This Educational Technology Consortium Advances Hispanic Interests
The higher education industry can explore disruptive innovation opportunities by incorporating bilingual services, technology integration, and strategies to support diverse studen…
CategoryTech
Language-Teaching Video Games
The Koe Video Game Teaches Users How to Speak Japanese
Developing language-teaching games and incorporating gamification elements in all subjects.
