Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.
Workshop Question - What brands outside of your industry are resonating with your consumers and how can you tap into that momentum?
Trend Themes
1. Inclusive Banking - Financial institutions partnering with social good organizations to provide access to financial services, including agricultural finance, to those in developing nations.
2. Digital Literacy Education - Online learning initiatives aimed at teaching digital skills, including cybersecurity and productivity, to low-to-moderate income Americans to help them access middle-skill jobs.
3. Charitable Banking Initiatives - Non-profit organizations teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions.
Industry Implications
1. Finance - Partnering with social good organizations to build trust by providing financial literacy and greater accessibility.
2. Education - Online learning platforms partnering with financial institutions to offer digital literacy education to low-to-moderate income Americans.
3. Non-profit - Teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions.
5 Featured, 35 Examples:
81,067 Total Clicks
Date Range:
Aug 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
