Category
Lifestyle
Assisted Choices
Trend cluster
Category
Altruistic
Finance
Finance brands partner with charities to build consumer trust.
2.7
Trend score
Trend
What is the Altruistic Finance trend?
Altruistic Finance: Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.
Trend themes
Themes within the Altruistic Finance trend
Three behaviours holding the trend together01
Inclusive Banking
Financial institutions partnering with social good organizations to provide access to financial services, including agricultural finance, to those in developing nations.
02
Digital Literacy Education
Online learning initiatives aimed at teaching digital skills, including cybersecurity and productivity, to low-to-moderate income Americans to help them access middle-skill jobs.
03
Charitable Banking Initiatives
Non-profit organizations teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions.
Industry implications
What the Altruistic Finance trend means for industry
Where the trend changes the playbookFor
Finance
Partnering with social good organizations to build trust by providing financial literacy and greater accessibility.
For
Education
Online learning platforms partnering with financial institutions to offer digital literacy education to low-to-moderate income Americans.
For
Non-Profit
Teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions.
Workshop question
What brands outside of your industry are resonating with your consumers and how can you tap into that momentum?
Trend signals
Trend signals for Altruistic Finance
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%.
Popularity45%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Altruistic Finance trend
5 featured examples from Aug 1, 2014 to Jun 27, 2015CategorySocial Good
Socially Aware Financial Services
Tides is a Non-Profit Organization Creating Change
Disruptive innovation opportunity: Look for ways to incorporate social impact and sustainability into financial services and investment strategies.
CategoryLife-Stages
Digital Literacy Campaigns
Grovo and Capital One Help to Hone Skills for the Digital World
Digital literacy campaigns have the potential to disrupt traditional classroom education and offer accessible, cost-effective technology-focused education opportunities for all.
CategorySocial Good
Financial Literacy Education
The Bank of America and Khan Academy Will Teach Better Money Habits
Banks will continue to partner with online learning platforms to offer financial literacy education to their customers.
CategoryBusiness
Inclusive Finance Mergers
The Chase Bank and Rabo Development Deal Opens Branches in Kenya
The partnership between Chase Bank and Rabo Development opens up new opportunities for inclusive financial services in Kenya's banking industry.
CategoryBusiness
Charitable Banking Initiatives
Venture for Canada and RBC Partner Up to Support Entrepreneurs
The collaboration between Venture for Canada and RBC's Social Finance Initiative creates opportunities for disruptive innovation in the financial services industry by providing su…
