Category
World
Layered Getaways
Trend cluster
Category
Airline
Entertainment
Airlines create an enjoyable traveler experience by revamping required tasks.
2.2
Trend score
Trend
What is the Airline Entertainment trend?
Airline Entertainment: Looking to breathe life into the mundane routines of air travel, airlines are adding an entertaining twist to activities like safety procedures. This change not only serves to create a more positive experience for customers, but also allows these brands to develop a more approachable feel.
Trend themes
Themes within the Airline Entertainment trend
Three behaviours holding the trend together01
Personalized Experience
Airlines are adding an entertaining twist to activities like safety procedures.
02
Innovative Design
Airlines seating pranks usign mobile recliners.
03
Revamped Entertainment System
Virgin America is introducing more games and improved maps to flyers.
Industry implications
What the Airline Entertainment trend means for industry
Where the trend changes the playbookFor
Airlines
Airlines can capitalize on the personalized experienced to attract and retain customers.
For
Technology
Technology companies can offer innovative solutions to improve in-flight entertainment.
For
Advertising and Marketing
Companies can help airlines create compelling in-flight entertainment that sticks with customers.
Workshop question
What is the most mundane part of your industry? How can you revamp that aspect through gamification or stimulation?
Trend signals
Trend signals for Airline Entertainment
Trend score 2.2 out of 10, from popularity 41%, activity 17%, freshness 8%.
Popularity41%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Airline Entertainment trend
5 featured examples from Nov 21, 2014 to Jun 16, 2015CategoryWorld
Adventurous In-Flight Safety Videos
Air New Zealand Embraces Its Surfing Culture for Passengers
Airline industry has an opportunity to differentiate themselves by incorporating unique and engaging themes into their in-flight safety videos.
CategoryUnique
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
Airlines can consider implementing mobile reclining seats and automatic drive capabilities to enhance the passenger experience.
CategoryWorld
Improved In-Flight Entertainment
Virgin America Will Install Surround Sound on Planes Via Dysonics
Airlines can benefit from partnering with audio technology companies to provide enhanced in-flight entertainment experiences, boosting customer satisfaction and loyalty.
CategoryMarketing
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
Airlines can explore incorporating personalized surprises like personalised messages on headrests to differentiate themselves and create memorable experiences for passengers.
CategoryMarketing
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
Airlines can explore the use of personalized safety videos as a unique way to engage customers and enhance their safety culture.
