In order to get people to perk up and pay attention to its airline safety videos, Air New Zealand enlisted the help of some Sports Illustrated models. In keeping with its New Zealand roots, the models are decked out in tropical flowers and island attire. As for the content of the #AirNZSafetyVideo, the women cover what to do with life jackets, where to find air masks and give a friendly reminder to keep your plane on airplane mode at all times.
While you can often feel each minute of a travel safety video ticking by as you're watching it, this fun take on the traditional airline safety video is a playful departure from convention that gets you to pay attention to the important safety information being conveyed.
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