The Air New Zealand campaign is a creative way to relay passenger safety tips and guidelines by creating a mini cartoon sketch. They also had some celebrities make guest appearances throughout the sketch -- in cartoon form, of course. Some notable public figures include Ed O’Neill from the popular sitcom ‘Modern Family’ and Melanie Lynskey from ‘Two and a Half Men.’
Often times, passengers on board a plane tend to snooze off during the introductory video that is shown while taking off. Air New Zealand has thought of a creative way to grab people’s attention by making a video that people are likely not to expect. And to take it a step further, the company has incorporated celebrities. The video has also been posted online in hopes of creating a buzz around the company. The video was able to snag 114,626 views in just one day. Viral campaigns are a great way to get consumers talking and interacting with a company's brand.