The latest Virgin America Safety Video is an infectious song-and-dance routine. The airline is well aware that most passengers opt to tune out the important pre-flight safety information in favor of the pages of US weekly. In attempt to capture more attention, the airline has put all their safety information to some catchy music. The video kicks off with a rhythmic, bluesy doo-wop-inspired pop melody, but it also includes a rap performed by an adorable 12-year-old, a robotic dub-step number and a soulful finish.
The video was a collaboration of talented minds, from director Jon M. Chu, choreographers Jamal Sims and Christopher Scott, and performers such as Toddrick Hall and Madd Chadd. You can expect more dance-inspired safety videos from Virgin America in the future; the company is accepting Instragram video auditions at VXsafetydance.com
This eclectic medley is sure to stick in your head, which means that all the safety information will also. Mission Accomplished!