The latest Virgin America Safety Video is an infectious song-and-dance routine. The airline is well aware that most passengers opt to tune out the important pre-flight safety information in favor of the pages of US weekly. In attempt to capture more attention, the airline has put all their safety information to some catchy music. The video kicks off with a rhythmic, bluesy doo-wop-inspired pop melody, but it also includes a rap performed by an adorable 12-year-old, a robotic dub-step number and a soulful finish.
The video was a collaboration of talented minds, from director Jon M. Chu, choreographers Jamal Sims and Christopher Scott, and performers such as Toddrick Hall and Madd Chadd. You can expect more dance-inspired safety videos from Virgin America in the future; the company is accepting Instragram video auditions at VXsafetydance.com
This eclectic medley is sure to stick in your head, which means that all the safety information will also. Mission Accomplished!
What Makes This Trend Stand Out
- Infectious Safety Music Videos
- Creating safety videos with catchy music and dance routines to capture passengers' attention.
- Rap and Dub-step in Safety Videos
- Incorporating rap and dub-step music into safety videos to make them more engaging and memorable.
- Collaborative Safety Video Productions
- Bringing together talented directors, choreographers, and performers to create captivating safety videos.
Sectors Adopting This
- Airlines
- Airlines can disrupt the traditional approach to safety videos by creating engaging and entertaining content.
- Travel and Tourism
- The travel and tourism industry can explore innovative ways to present safety information to enhance the overall passenger experience.
- Entertainment and Media
- The entertainment and media industry can collaborate with airlines to produce creative safety videos that captivate a wide audience.
