The Air New Zealand safety video was just released and is set to the theme of the new Hobbit movie. This rather entertaining video goes through the entire safety regime that most hear when boarding an aircraft, but Air New Zealand has put a Lord of the Rings touch to it.
The seats of the plane are filled with various characters from the movie franchise. There are hobbits, dwarves, elves, wizards and trolls that act as passengers awaiting departure. There is even a cameo made by Sir Peter Jackson himself where he is seen putting on the "one ring to rule them all" and disappearing.
As far as instructional safety videos go, this is by far the best thing I've seen and I hope other companies take notice.