Mainstream Gamer

Fashion designers shine a spotlight on gamer culture for youthful allure

Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
SCORE 8
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164,165 Total Clicks
Dec 15 - Oct 17
This Year and V. Hot
TechFashionGames
Featured Examples
Disney Streetwear Looks - Stray Rats' New Line Incorporates Multiple Pop Culture Influences
SCORE 7.4
Warm 5,865 Clicks Pub: Jun 5, 16
Disney Streetwear Looks
Stray Rats' New Line Incorporates Multiple Pop Culture Influences
Miami-based underground streetwear brand ‘Stray Rats’ released its lookbook for Summer 2016. The collection is modeled by edgy tattooed boarders in an arcade, using the neon lights to... [More]
Retro Arcade Apparel - BLUE HEROES Created a Collection of Pac-Man Clothing and Accessories
SCORE 6.9
Warm 2,452 Clicks Pub: Aug 22, 16
Retro Arcade Apparel
BLUE HEROES Created a Collection of Pac-Man Clothing and Accessories
BLUE HEROES is taking consumers back to the 1980s with a line of retro apparel and accessories that were made in honor of the iconic Pac-Man arcade game. Included are a number of t-shirts, hoodies... [More]
Video Game-Themed Sneakers - The Latest Vans Collaboration Features Playful Nintendo Characters
SCORE 7.2
Warm 2,445 Clicks Pub: May 4, 16
Video Game-Themed Sneakers
The Latest Vans Collaboration Features Playful Nintendo Characters
In news that video game geeks didn’t know they needed but will be happy to hear, Vans is back at it again and has teamed up with Nintendo to create a Nintendo-themed Vans collaboration. The... [More]
Nostalgic Gamer Clothing Collections - The SNES x Forever 21 Collection is Retro Chic
SCORE 8.5
This Year and Hot 2,214 Clicks Pub: Oct 3, 17
Nostalgic Gamer Clothing Collections
The SNES x Forever 21 Collection is Retro Chic
Retro gaming remains a popular pastime for many video game enthusiasts, so the new SNES x Forever 21 Collection looks to let players express their love for it in a new way. The collection consists... [More]
Gaming Character Apparel - Moschino's 'Super Mario Collection' is Colorful and Bizarre
SCORE 5.7
Warm 2,614 Clicks Pub: Dec 4, 15
Gaming Character Apparel
Moschino's 'Super Mario Collection' is Colorful and Bizarre
Italian luxury fashion house has lately made a name itself for creating and offering some truly bizarre and quirky fashion collections and this Super Mario collection continues that recent tradition.... [More]
Fashionable Gamer Clothing - Forever21 and Super Nintendo Collaborated on a Collection
SCORE 7.2
This Year and Warm 1,339 Clicks Pub: Oct 2, 17
Fashionable Gamer Clothing
Forever21 and Super Nintendo Collaborated on a Collection
Forever21 and Super Nintendo are collaborating to bring consumers a limited-edition clothing collection, which combines modern aesthetics with 90s nostalgia. The 16-piece collection features t-... [More]
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