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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Mainstream Gamer

Fashion designers shine a spotlight on gamer culture for youthful allure

Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Workshop Question — Considering typically opposing genres such as gaming and fashion, what opposing market could you incorporate into your brand's current offerings?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
287,456 Total Clicks
Date Range:
Jun 15 — Oct 17
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Disney Streetwear Looks
Disney Streetwear Looks
Stray Rats' New Line Incorporates Multiple Pop Culture Influences
Miami-based underground streetwear brand ‘Stray Rats’ released its lookbook for Summer 2016. The collection is modeled by edgy tattooed boarders in an arcade, using the neon lights to... MORE
Retro Arcade Apparel
Retro Arcade Apparel
BLUE HEROES Created a Collection of Pac-Man Clothing and Accessories
BLUE HEROES is taking consumers back to the 1980s with a line of retro apparel and accessories that were made in honor of the iconic Pac-Man arcade game. Included are a number of t-shirts, hoodies... MORE
Video Game-Themed Sneakers
Video Game-Themed Sneakers
The Latest Vans Collaboration Features Playful Nintendo Characters
In news that video game geeks didn’t know they needed but will be happy to hear, Vans is back at it again and has teamed up with Nintendo to create a Nintendo-themed Vans collaboration. The... MORE
Nostalgic Gamer Clothing Collections
Nostalgic Gamer Clothing Collections
The SNES x Forever 21 Collection is Retro Chic
Retro gaming remains a popular pastime for many video game enthusiasts, so the new SNES x Forever 21 Collection looks to let players express their love for it in a new way. The collection consists... MORE
Gaming Character Apparel
Gaming Character Apparel
Moschino's 'Super Mario Collection' is Colorful and Bizarre
Italian luxury fashion house has lately made a name itself for creating and offering some truly bizarre and quirky fashion collections and this Super Mario collection continues that recent tradition.... MORE
Fashionable Gamer Clothing
Fashionable Gamer Clothing
Forever21 and Super Nintendo Collaborated on a Collection
Forever21 and Super Nintendo are collaborating to bring consumers a limited-edition clothing collection, which combines modern aesthetics with 90s nostalgia. The 16-piece collection features t-... MORE
Cartoon Combat Boots
Cartoon Combat Boots
These Dr. Martens BMO Boots are Decorated as Adventure Time Character
These Dr. Martens BMO combat boots offer consumers the chance to adorn their favorite Adventure Time characters as footwear. The boots transform the beloved BMO video game console into a rugged shoe... MORE
Limited Edition Gamer High-Tops
Limited Edition Gamer High-Tops
King of Soles' Pac Man Shoes are Handmade & Handstitched
The Pac Man shoes by Irish label King of Soles are a limited edition high-tops that sport a unique creative design on a 100% premium leather upper. The silhouette further boasts a mesh lining for... MORE
Dinosaur-Infused Streetwear
Dinosaur-Infused Streetwear
BAPE Joined with Monster Strike for a Collection That Honors the Game
In a release that’s exclusive to Japan, ‘A Bathing Ape’ joined forces with ‘Monster Strike’ to create clothing that’s well-suited to fans of the RPG video game.... MORE
2D Gamer Bags
2D Gamer Bags
The Wana-B-Mo Cartoon Bag Portrays Gamer Style Through a Deceiving Design
For gamer gals and fans of Adventure Time, the Wana-B-Mo Cartoon Bag is a Dolls Kill exclusive perfect for carrying major essentials. With a deceiving design and geeky aesthetic, this bag is sure to... MORE

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