Miami-based underground streetwear brand 'Stray Rats' released its lookbook for Summer 2016. The collection is modeled by edgy tattooed boarders in an arcade, using the neon lights to illuminate graphic t-shirts, shorts, accessories and hoodies spectacularly.
Stray Rats uses a number of different pop culture influences, making use of iconic signage, the 'Exodus' brand logo, Michael Jackson and even Disney characters. The company takes away the innocence of 'Snow White' dwarf 'Bashful,' showing the cute character oddly sexualized along with a speech bubble that reads, "You're Pretty."
Also included in the collection are pieces printed with the Stray Rats brand name -- with it arching over in high contrast on t-shirts and hoodies. The streetwear company is worth checking out for those interested in one of a kind graphic art work and statement pieces.
Why This Trend Is Growing
- Pop Culture Streetwear
- Opportunity for brands to merge iconic pop culture references with contemporary streetwear aesthetic.
- Graphic Art Fashion
- Disruptive innovation opportunity for fashion designers to incorporate visual storytelling through graphic art on clothing.
- Reworked Character Designs
- Brands can create unique and provocative apparel by deconstructing popular cartoon characters and reimagining them in a non-traditional way.
Industries Being Reshaped
- Fashion
- Incorporating bold graphic designs and pop culture references into streetwear provides a new niche in the highly competitive fashion industry.
- Entertainment
- Collaborations between streetwear and entertainment companies could lead to mutually beneficial product lines that appeal to fans of both industries.
- Art and Design
- Artists and designers can utilize streetwear as a canvas to express their creativity and build a following among young, trend-conscious consumers.
