Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Expressive
Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression.
5.2
Trend score
Trend
What is the Expressive Gamer trend?
Expressive Gamer: As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Trend themes
Themes within the Expressive Gamer trend
Three behaviours holding the trend together01
Retro Gaming Aesthetics
Gamers are increasingly adopting retro gaming aesthetics in their decor.
02
Personalized Gaming Spaces
There is a growing trend toward personalizing gaming spaces with immersive decor and furnishings inspired by video games.
03
Video Game-Themed Accessories
Video game-themed accessories such as scented candles and window blinds are becoming increasingly popular among gamers.
Industry implications
What the Expressive Gamer trend means for industry
Where the trend changes the playbookFor
Gaming and Entertainment Industry
Companies in the gaming and entertainment industry can capitalize on the trend toward retro aesthetics and personalized gaming spaces by developing immersive gaming experiences and customizable decor products.
For
Home Decor Industry
The home decor industry can target the growing demand for video game-themed decor and accessories by creating products that cater specifically to gamers with designs inspired by classic video games.
For
Retail Industry
Retailers can tap into the trend toward video game-themed accessories by selling merchandise such as scented candles and roller blinds that cater to gamers and video game enthusiasts.
Workshop question
Consider categories that are adjacent to yours, how can your brand be represented in an area that you don't currently dominate?
Trend signals
Trend signals for Expressive Gamer
Trend score 5.2 out of 10, from popularity 79%, activity 70%, freshness 8%.
Popularity79%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expressive Gamer trend
5 featured examples from Jun 4, 2013 to May 12, 2015CategoryArt & Design
Video Game-Themed Apartments
Super Mario-Inspired Decor Explodes onto Every Inch of This Apartment
Integrating themed lodging options to attract gamers and appeal to pop culture interests.
CategoryArt & Design
Intensive Video Game Interiors
The Portal Bedroom Transports You to a Mysterious Dimension
The intersection of gaming and interior design presents disruptive innovation opportunities for companies in the industry to create immersive gaming-inspired room transformations.
CategoryTech
Video Game-Scented Candles
This Delightful Collection of Themed Candles Will Appeal to Gamers
The gaming industry can explore partnerships with candle makers to create branded merchandise that enhances the gaming experience.
CategoryArt & Design
Retro Gaming Blinds
English Blinds Created a Cooler Shading Option for Geeks
Home decor companies can create retro gaming-themed products to appeal to a niche market.
CategoryArt & Design
8-Bit Gamer Mats
'Quest 8-Bit Mats' Can Turn Your Room into a Fantasy Land
Disruptive innovation opportunity to create physical gaming products that bridge the gap between virtual and real worlds.
