TAM Airlines' Safety Videos Star Travelers' Loved Ones
Laura McQuarrie — February 4, 2015 — Marketing
References: tam.br & creativeguerrillamarketing
Although airline safety videos can be easy to tune out, TAM Airlines made sure all eyes were watching when it aired its instructional videos over the holidays. Knowing that Christmas and New Year's Eve are two times of the year that nobody wants to spend alone, the airline asked for help from the family members of travelers in order to create some special safety videos.
Instead of starring a flight attendant, the videos featured family members. Since it was such an unexpected gesture, many travelers were quick to shed happy tears and express how meaningful it was to see the face of a loved one. To top off the experience, TAM Airlines arranged for the families to be reunited upon arrival.
Instead of starring a flight attendant, the videos featured family members. Since it was such an unexpected gesture, many travelers were quick to shed happy tears and express how meaningful it was to see the face of a loved one. To top off the experience, TAM Airlines arranged for the families to be reunited upon arrival.
Trend Themes
1. Personalized Safety Videos - The use of family members in safety videos creates an emotional connection with travelers, making the safety instructions more impactful.
2. Emotional Marketing - Appealing to the emotions of customers through personalized videos can enhance brand loyalty and customer satisfaction.
3. Experiential Advertising - Creating memorable experiences for customers, such as reuniting families, can differentiate a brand and generate positive word-of-mouth.
Industry Implications
1. Airline - Airlines can explore the use of personalized safety videos as a unique way to engage customers and enhance their safety culture.
2. Hospitality - Hotels and resorts can consider incorporating personalized videos to create emotional connections and enhance the guest experience.
3. Marketing & Advertising - Marketing agencies can utilize personalized videos to create impactful and memorable brand campaigns.
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