Trend cluster
Category

Strenuous
Gaming

Traditional gaming is adapted with high-intensity accessories.

Multiplayer Drone GamesProjection Gaming SystemsUltra-Fast Gaming MouseInteractive Game ProjectorsVR Gaming Gloves

Trend

What is the Strenuous Gaming trend?

Strenuous Gaming: No longer just an idle activity, gaming has morphed into something that fully immerses and involves each player. Encouraging gamers to fully integrate themselves into the experience, brands are offering devices and accessories that mimic the physical intensity portrayed. This reflects a desire for gaming experiences that go beyond simple storytelling techniques, making gaming the most suited form of paid entertainment for the digital generation.

Trend themes

Themes within the Strenuous Gaming trend

Three behaviours holding the trend together
01

Physical Immersion Gaming Accessories

Brands are offering devices and accessories that mimic the physical intensity of gaming to fully immerse gamers in the experience.

02

Advanced Gaming Control Systems

Companies are creating new and innovative tools that enhance a gamer's control over the gaming experience.

03

Virtual Reality Gaming

Developers are creating new virtual reality systems and devices to provide gamers with a more immersive experience.

Industry implications

What the Strenuous Gaming trend means for industry

Where the trend changes the playbook
For

Gaming Industry

Game developers and manufacturers can benefit from creating advanced gaming accessories and immersive virtual reality experiences.

For

Consumer Electronics Industry

Companies manufacturing high-tech gadgets can provide gamers with advanced gaming control systems.

For

Sports and Entertainment Industry

Drone racing and other high-tech sports can bring a new level of entertainment to audiences looking for exciting new experiences.

Workshop question

In what ways can you create a more immersive experience for your consumers?

Trend signals

Trend signals for Strenuous Gaming

Trend score 3.6 out of 10, from popularity 60%, activity 41%, freshness 8%.

Popularity60%
Activity41%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Strenuous Gaming trend

8 featured examples from Jun 9, 2013 to Jan 29, 2016
Multiplayer Drone Games
CategoryTech

Multiplayer Drone Games

'Game of Drones' Will Allow You to Race and Fight Your Friends' Drones

The increasing demand for drones as competitors need advanced and high-quality drone technology such as camera systems, processors, and drone components to boost their performance.

Projection Gaming Systems
CategoryTech

Projection Gaming Systems

Microsoft RoomAlive Turns Any Room into a Giant Xbox Game

The gaming industry can explore the potential of projection gaming systems to enhance player engagement and immersion.

Ultra-Fast Gaming Mouse
CategoryTech

Ultra-Fast Gaming Mouse

The Logitech G402 Hyperion Fury FPS Mouse Will Improve Players' Game

The ultra-fast gaming mouse sets a disruptive innovation opportunity that can drive advancements in the gaming accessories industry.

Interactive Game Projectors
CategoryTech

Interactive Game Projectors

The Lumo Interactive Projector Turns Kids' Rooms Into Playgrounds

The interactive projectors market is expected to see significant growth due to the rise in demand for innovative gaming experiences, as seen with the Lumo Play system.

VR Gaming Gloves
CategoryTech

VR Gaming Gloves

Manus Machina is Developing a More Intuitive Alternative to the Joystick

The gaming industry could greatly benefit from the inclusion of VR gaming gloves as a new immersive tool for gamers to experience their favorite games.

Physical Impact Gamer Gear
CategoryTech

Physical Impact Gamer Gear

The ‘ARAIG’ Suit Aims to Add Physical Impact to Video

ARAIG suit is a major advance to anything that is currently on the market today, providing disruptive innovation opportunities for physical-enhancement gaming gear.

Drone Racing Contests
CategoryTech

Drone Racing Contests

The Drone Racing League is Inspired By Formula One

Sporting goods companies can explore opportunities in developing specialized equipment for drone racing, such as high-performance drones and virtual reality goggles.

Aim-Enhancing Gamer Accessories
CategoryTech

Aim-Enhancing Gamer Accessories

The HipShotDot Gives You an Always-On Red Dot Sight

The gaming industry can create accessories like HipShotDot to improve the gaming experience and make games more enjoyable for players