Recruiting mimics Tinder to reach millennials entering adulthood
Implications - Taking a page from the 'Hookup Culture' Millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top Millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Workshop Question - How can your brand employ the use of apps to cater to its target audiences, or elevate the apps it does offer?
Trend Themes
1. Matchmaking Employment Apps - Employment apps are adopting the matchmaking style system such as swiping to allow job seeker more convenience
2. Mentor-matchmaking Apps - Apps like Menteer created by Career Skills Incubator offers to match people seeking career guidance with mentors of similar backgrounds
3. Job Discovery Apps - Switch allows job seekers in tech and media industries to easily connect with hiring managers and chat directly
4. Hourly Job Search Apps - Hourly job search apps like ZippyApp connects job seekers with employers, offering an easier and more streamlined job search experience
Industry Implications
1. Technology - Employment apps and mentorship apps like Jobr and Menteer are revolutionizing the job market with seamless experiences and matchmaking-style systems
2. Professional Services - Matchmaking employment and mentorship apps are valuable tools to increase engagement and improve delivery in consulting and professional services firms
3. Human Resources - Job discovery apps and matching-based systems like Switch and ZippyApp streamline employee onboarding, reduce recruitment time and cost for HR departments
4 Featured, 29 Examples:
95,927 Total Clicks
Date Range:
Jul 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
