Air New Zealand Embraces Its Surfing Culture for Passengers
Meghan Young — May 15, 2015 — World
References: airnz.co.nz & designtaxi
The Air New Zealand in-flight safety video has been revamped in a fun and exciting way. While Air France embraced its Parisian stereotype in all the right ways for its glamorous take on the mandatory video, this airline decided to hone in on its strong surfing culture. Taking these crucial instructions out of the airplane cabin, the in-flight safety video is refreshing and informative.
Not only that, but the Air New Zealand in-flight safety video also stars big wave surfer Alana Blanchard and 2014 ASP World Tour champion Gabriel Medina in addition to two flight attendants. Adventurously entertaining, this new take on in-flight safety videos shows that there are ways to engage with consumers that are very memorable. Not to mention that it might inspire some people to surf when there.
Not only that, but the Air New Zealand in-flight safety video also stars big wave surfer Alana Blanchard and 2014 ASP World Tour champion Gabriel Medina in addition to two flight attendants. Adventurously entertaining, this new take on in-flight safety videos shows that there are ways to engage with consumers that are very memorable. Not to mention that it might inspire some people to surf when there.
Trend Themes
1. Adventurous In-flight Safety Videos - Opportunity for airlines to revamp their in-flight safety videos with fun and exciting themes that engage with passengers on a deeper level.
2. Surfing Culture in Airline Marketing - Opportunity for airlines to embrace and showcase a unique cultural element, such as surfing culture, in their marketing materials to create a strong brand identity.
3. Engaging with Consumers Through Memorable Content - Opportunity for businesses to create content that goes beyond traditional advertising by engaging consumers through memorable and entertaining experiences.
Industry Implications
1. Airlines - Airline industry has an opportunity to differentiate themselves by incorporating unique and engaging themes into their in-flight safety videos.
2. Tourism and Travel - Opportunity for the tourism and travel industry to promote destinations or activities, such as surfing, through creative collaborations with airlines.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to create unique and memorable content that resonates with consumers and builds brand loyalty.
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