British Airwaves Curated a Flavor-Boosting Playlist to Go With Food
Alyson Wyers — November 1, 2014 — Lifestyle
References: highlife.ba & psfk
In an effort to offer a more sensory experience on their flights, British Airways is providing a meal pairing channel where food is matched with music. A study states combining food and music can enhance flavor, so the airline felt this was something to integrate into their hospitality services as a person's ability to taste is reduced by 30% when on an airplane.
The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, Coldplay's A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account.
The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, Coldplay's A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account.
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