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Customized Sentiment

Brands evoke emotional responses with personalized stunts

Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.

Workshop Question - Is there a new tactic you can implement to evoke an emotional reaction from your consumers? Consider publicity stunts and traditional advertising.

SCORE 4.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 120,784 Total Clicks

Date Range: Jul 14 - Jul 16

Trending: Mild

Consumer Insight Topics: Marketing Publicity Stunts Branding

Featured Examples

Compassionate Bank Campaigns - TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts

SCORE 6

Warm 1,828 Clicks Pub: Jul 25, 14

Compassionate Bank Campaigns

TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts

TD Bank launched a compassionate bank campaign through the use of its existing ATMs. Rebranded as ‘Automated Thanking Machines,’ the ATMs were re-programmed so that a kind voice spoke to... [More]

Heartwarming Holiday Campaigns - MasterCard Surprised Calgary Charities With Holiday Toy Donations

SCORE 5.1

Warm 440 Clicks Pub: Dec 16, 14

Heartwarming Holiday Campaigns

MasterCard Surprised Calgary Charities With Holiday Toy Donations

The holidays are a time when many large corporations embrace the ethos of corporate social responsibility, and MasterCard’s Holiday Surprise 2014 is a great example. The American payments and... [More]

Personalized Shopping Stores - Razorfish and Adobe Created a Digital Concept Store of the Future

SCORE 5

Average 650 Clicks Pub: May 16, 16

Personalized Shopping Stores

Razorfish and Adobe Created a Digital Concept Store of the Future

Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called ‘RazorShop.’ This high-tech system that powers the store makes use of in-... [More]

SCORE 3.7

Mild 218 Clicks Pub: Jul 30, 15

Customized Profile Picture Upgrades

The #PimpMyProfile Coors Campaign Upgraded User Photos

The dynamic #PimpMyProfile Coors Light campaign provided consumers engaging with the brand on Twitter the chance to have their profile pictures taken to the next level. Individuals were asked to... [More]

Creative Home Decor Commercials - This HomeGoods Ads Focused on Individual Design Preferences

SCORE 3.7

Mild 163 Clicks Pub: Jul 12, 16

Creative Home Decor Commercials

This HomeGoods Ads Focused on Individual Design Preferences

The home accessories retailer HomeGoods recently debuted an ad that highlights the unique design preferences each person displays in their home. Instead of simply showing a serie of professionally... [More]

Personalized Inflight Magazines - TAM Airlines Created Customized Reading Material for Travelers

SCORE 2.7

Mild 763 Clicks Pub: Jun 9, 15

Personalized Inflight Magazines

TAM Airlines Created Customized Reading Material for Travelers

Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized ‘... [More]