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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,506 more

Customized Sentiment

Brands evoke emotional responses with personalized stunts

Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
Workshop Question - Is there a new tactic you can implement to evoke an emotional reaction from your consumers? Consider publicity stunts and traditional advertising.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
136,088 Total Clicks
Date Range:
Jul 14 — Jul 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Compassionate Bank Campaigns
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
TD Bank launched a compassionate bank campaign through the use of its existing ATMs. Rebranded as ‘Automated Thanking Machines,’ the ATMs were re-programmed so that a kind voice spoke to... MORE
play_circle_filled Heartwarming Holiday Campaigns
Heartwarming Holiday Campaigns
MasterCard Surprised Calgary Charities With Holiday Toy Donations
The holidays are a time when many large corporations embrace the ethos of corporate social responsibility, and MasterCard’s Holiday Surprise 2014 is a great example. The American payments and... MORE
play_circle_filled Personalized Shopping Stores
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called ‘RazorShop.’ This high-tech system that powers the store makes use of in-... MORE
play_circle_filled Customized Profile Picture Upgrades
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
The dynamic #PimpMyProfile Coors Light campaign provided consumers engaging with the brand on Twitter the chance to have their profile pictures taken to the next level. Individuals were asked to... MORE
play_circle_filled Creative Home Decor Commercials
Creative Home Decor Commercials
This HomeGoods Ads Focused on Individual Design Preferences
The home accessories retailer HomeGoods recently debuted an ad that highlights the unique design preferences each person displays in their home. Instead of simply showing a serie of professionally... MORE
play_circle_filled Personalized Inflight Magazines
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized ‘... MORE

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play_circle_filled Comparative Sofa Ads
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play_circle_filled Family-Centric Furniture Ads
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play_circle_filled Fantastical Furniture Ads
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play_circle_filled Emergency Tour Buses
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play_circle_filled Jetsetting Bar Stunts
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play_circle_filled Surprising Holiday Stunts
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Heineken & Fred Armisen Want You to Pick Up the Payphone That Rings
Father-Anthem Cereal Ads
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Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
Classical Pop Culture Ads
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