Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamlined
Feedback
Brands encourage customer feedback through user-friendly technology.
4.8
Trend score
Trend
What is the Streamlined Feedback trend?
Streamlined Feedback: Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
Trend themes
Themes within the Streamlined Feedback trend
Three behaviours holding the trend together01
Incentivizing Feedback
Businesses are implementing apps and tech kiosks that incentivize customer engagement, like reward-based apps and surveys that offer free products and cash.
02
Digital Communication
Businesses are incorporating digital receipts and feedback systems that allow customers to rate their purchasing experience and engage in direct communication with merchants through apps and tablets.
03
Crowdsourcing Feedback
Businesses are utilizing crowdsourcing and artificial intelligence to collect customer feedback and complaints in real-time, like anonymous complaint platforms and menu-ranking apps that allow customers to vote for their favorite dishes.
Industry implications
What the Streamlined Feedback trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can integrate incentivizing feedback apps and analytical retail beacons that provide customers with instant promotions while collecting feedback from their shopping experience.
For
Food and Beverage Industry
Food and beverage businesses can utilize crowdsourcing feedback and experience-rating payment systems like digital reviews and menu-ranking apps, which offer customers the opportunity to vote for their favorite dishes and provide feedback anonymously.
For
Mobile App Development Industry
Mobile app developers can create responsive digital receipt and feedback systems that allow customers to rate and engage in direct communication with merchants, while offering the businesses instant access to customer feedback and complaints.
Workshop question
How does your brand ensure its consumers feel heard and valued?
Trend signals
Trend signals for Streamlined Feedback
Trend score 4.8 out of 10, from popularity 80%, activity 56%, freshness 8%.
Popularity80%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Streamlined Feedback trend
9 featured examples from Apr 28, 2014 to Aug 17, 2016CategoryMarketing
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
The retail industry can benefit from using smart shopping carts to gather customer feedback and improve the shopping experience.
CategoryTech
Feedback-Based Startup Platforms
This App Helps Users Validate an Idea Before Moving Forward
Apps like Hatch provide a disruptive innovation opportunity for the entrepreneurship industry by offering a new way for entrepreneurs to validate their ideas.
CategoryBusiness
Responsive Digital Receipts
The Square Feedback Digital Receipt Lets Buyers and Sellers Chat
Retailers can use Square Feedback to improve customer experience by engaging with customers in real-time.
CategoryTech
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
Consumer goods companies can leverage incentivized barcode scanning to gather feedback and improve their products and services.
CategoryTech
Analytical Retail Beacons
Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops
The retail industry can utilize iBeacon technology to create personalized experiences for customers, optimize their store layouts and promotions, and increase sales.
CategoryTech
Crowdsourced Menu-Ranking Apps
This App Lets People Vote For Favorite Dishes In Restaurants
This innovative app presents an opportunity for restaurants to utilize crowdsourced rankings to better understand customer preferences and optimize their menus accordingly.
CategoryTech
Annonymous Complaint Platforms
Service App's Protect Feature Eliminates the Need for Human Support
Hotels, restaurants, and airlines can adopt anonymous complaint platforms to improve customer satisfaction and addressing issues more efficiently.
CategoryTech
Experience-Rating Payment Systems
'The Real Greek' Adopts the truRating Restaurant Rating System
The hospitality industry can benefit from truRating system as it allows businesses to gather feedback from customers and improve their services in real-time.
CategoryTech
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards.
