Philips has released a high-tech kids' toothbrush that is designed to use the latest smart technology to both train children to become more adept at brushing their teeth, whilst having fun at the same time.
The Philips Sonicare For Kids Ice Age: Collision Course toothbrush comes equipped with two distinct training features -- the first is the KidTimer component, which trains children to brush for the dentist-recommended duration of two minutes and the second is KidPacer, which prompts children when it's time to switch their attention to a different area of their mouth. The brush can also be used with an engaging and informative companion smartphone app.
This kids' toothbrush captures kids' attentions by virtue of its array of sticker designs featuring characters from the Ice Age: Collision Course movie. It's a great example of canny co-branding allied with smart technology.