Category
Lifestyle
Assisted Choices
Trend cluster
Category
Interactive
Protection
Skincare brands engage consumers with memorable, sun-powered campaigns.
5.0
Trend score
Trend
What is the Interactive Protection trend?
Interactive Protection: In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health.
Trend themes
Themes within the Interactive Protection trend
Three behaviours holding the trend together01
Interactive Campaigns
Sunscreen brands are using immersive experiences to engage customers and build a reputation as an ally in the pursuit of health.
02
Wearable Technology
Innovative brands are creating wearables that serve a purpose beyond traditional advertising, such as child-tracking bracelets embedded in magazine ads.
03
Sun-Activated Promotions
Companies are offering unique promotions that incorporate sun-activated technology, such as Zealios Skin Care's coupon that can only be downloaded in direct sunlight.
Industry implications
What the Interactive Protection trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Brands can use interactive campaigns and unique promotions to engage with customers on a personal level and build a reputation as an ally in the pursuit of health.
For
Wearable Technology Industry
Brands can create wearables that serve a purpose beyond traditional advertising, offering unique and innovative experiences for consumers.
For
Healthcare Industry
Sun-activated technology and wearable technology can be incorporated into healthcare products to improve patient outcomes and offer creative solutions for health concerns.
Trend signals
Trend signals for Interactive Protection
Trend score 5.0 out of 10, from popularity 88%, activity 56%, freshness 8%.
Popularity88%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Interactive Protection trend
4 featured examples from May 7, 2014 to May 5, 2015CategoryMarketing
Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
Adding safety features to sunscreen products can differentiate brands and increase their appeal to parents and families.
CategoryTech
Cancer-Fighting WiFi Towers
Shadow WiFi Offers WiFi Access In the Shade Only
Opportunity for hotels, resorts, and beach destinations to attract visitors by offering shade-enabled WiFi and promoting sun safety.
CategoryTech
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
The skin care industry can leverage sun-activated coupons to educate consumers about sun protection while enticing them to try new products.
CategoryMarketing
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
Potential for incorporating wearable technology and interactive elements into traditional ad formats for enhanced engagement and brand experiences.
