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Interactive Protection

Skincare brands engage consumers with memorable, sun-powered campaigns

Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
105,437 Total Clicks
May 14 - Jun 15
Warm
TechMarketingLifestyleHealthLifeBranding
Featured Examples
Child-Locating Sunscreen Ads - The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
SCORE 6
Warm 5,356 Clicks Pub: Feb 21, 15
Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
Nivea has brilliantly incorporated StickNFind iBeacon technology in its The Protection Ad. Although the ad, which can be found in print magazines, focuses on the need for sunscreen, it also... [More]
Cancer-Fighting WiFi Towers - Shadow WiFi Offers WiFi Access In the Shade Only
SCORE 6.3
Warm 2,050 Clicks Pub: May 5, 15
Cancer-Fighting WiFi Towers
Shadow WiFi Offers WiFi Access In the Shade Only
Shadow WiFi is a project that revolves around installing towering WiFi-providing sun shades in beaches and sunny areas; these structure provide free WiFi that only functions when users are in the... [More]
Sun-Activated Coupons - Zealios Skin Care's Unique Coupon Only Appears in the Sun
SCORE 4.9
Average 3,052 Clicks Pub: Jul 24, 14
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
It’s always cool to save some money, but coupons themselves typically aren’t things that have a coolness factor, unless you’ve got one of the unique coupons from Zealios Skin Care... [More]
Wearable Magazine Promotions - The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
SCORE 4.7
Average 977 Clicks Pub: May 7, 14
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
The Nivea ‘Sun Band’ ad is not only a genuine cross-platform campaign, but it’s actually a wearable advertisement. The Sun Band magazine ad has a child-tracking bracelet embedded... [More]
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