Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
Workshop Question - How is your brand adapting to the increasing demand for instant gratification?
Trend Themes
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Partnerships Between Traditional News Media Agencies and Social Apps — The success of innovative partnerships between traditional news media agencies and social apps demonstrate the opportunity for other companies to experiment with unconventional collaborations to engage young consumers.
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Expansion of Curated News Content Across Platforms — The expansion of curated news content across multiple platforms demonstrates a demand for customized content, and highlights the potential opportunities for businesses to create personalized content services for consumers.
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Increased Demand for Personalized News Experiences — The increased demand for personalized news experiences highlights the opportunity for businesses to develop new formats that cater to young demographics who prefer to receive their news through tailored, digital channels.
Industry Implications
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News Media Agencies — News media agencies can explore innovative partnerships with social apps to engage young consumers in digital formats.
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Technology — The expansion of curated news content across multiple platforms creates opportunities for technology companies to create and develop content-serving platforms.
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Entertainment and Media — Increased demand for personalized news experiences highlights the opportunity for entertainment and media companies to expand offerings in journalism industry with new formats catered to young demographics who prefer to receive their news through tailored, digital channels.
4 Featured, 35 Examples:
106,522 Total Clicks
Date Range:
Apr 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
