Newsworthy Viral

Traditional media agencies partner with social apps to engage consumers

Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
SCORE 4.1
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Activity
Freshness
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77,087 Total Clicks
Apr 14 - Jun 15
Mild
Featured Examples
Digital Conversion News Apps - The Peekster App Converts Paper News to Digital News
SCORE 5.8
Warm 1,290 Clicks Pub: Apr 16, 14
Digital Conversion News Apps
The Peekster App Converts Paper News to Digital News
The Peekster app is bridging gaps that have become even more apparent with phone news apps becoming more prominent. Peekster lets users scan headlines and receive the digital version immediately.... [More]
Viral News Services - Snapchat and Vice Team Up in a New Business Experiment
SCORE 4.9
Average 2,756 Clicks Pub: Jan 27, 15
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
Snapchat and Vice have partnered for the social media platform’s latest venture into branded content. A way of introducing editorial content to the photo messaging application, Snapchat... [More]
News Streaming Platforms - The Watchup Apps Brings Curated Television Reporting to Smartphones
SCORE 2.6
Mild 181 Clicks Pub: Jun 25, 15
News Streaming Platforms
The Watchup Apps Brings Curated Television Reporting to Smartphones
The Watchup App is catering to the convenience millennials and digital natives seek out through alternative, virtual channels. By way of the platform, users can curate television news according to... [More]
Curated App News Channels - The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
SCORE 2.5
Untested 417 Clicks Pub: May 22, 15
Curated App News Channels
The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
BuzzFeed and popular Tencent-backed app WeChat recently announced a partnership that will see the Internet news brand create content for the VoIP platform. As noted by TechCrunch, BuzzFeed’s... [More]
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