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Personalized Press

Media platforms opt for custom, individually tailored features

Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.

Workshop Question - How could your brand utilize personalization as a way to simplify the consumer experience?

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 71,056 Total Clicks

Date Range: Jun 14 - Oct 16

Trending: Mild

Consumer Insight Topics: Pop Culture Tech Multimedia Media Internet Social Media

Featured Examples

Custom News Creation Tools - The Criticl Platform Lets Users Create Their Own Journalistic Content

SCORE 5.1

Warm 562 Clicks Pub: Jun 25, 15

Custom News Creation Tools

The Criticl Platform Lets Users Create Their Own Journalistic Content

The Criticl platform embraces and endorses the age-old concept of the citizen journalist. By way of the digitized system, members can create accounts and publish news content that will in turn rise... [More]

Curated Morning News Apps - The 'Refinery29 This AM' App Features Curated News Stories

SCORE 5.2

Warm 805 Clicks Pub: Feb 2, 16

Curated Morning News Apps

The 'Refinery29 This AM' App Features Curated News Stories

The ‘Refinery29 This AM’ is a new app that provide a selection of curated news stories on fashion, politics, celebrity news and current events. The app was designed by Refinery29, which... [More]

Curated Digital Magazines - Flipboard Bought Ultravisual to Improve the Digital Magazine Experience

SCORE 4.1

Average 1,712 Clicks Pub: Sep 26, 14

Curated Digital Magazines

Flipboard Bought Ultravisual to Improve the Digital Magazine Experience

Flipboard is an app that allows users to accumulate content from their favorite blogs, online publications and social streams, so that they can create a personalized magazine. In a move to improve... [More]

Curated News Apps - ‘Nuzzel’ is a New App That Shows Users What Articles Their Friends are Reading

SCORE 3.1

Mild 620 Clicks Pub: Jun 10, 15

Curated News Apps

‘Nuzzel’ is a New App That Shows Users What Articles Their Friends are Reading

If you feel like you never have time to go through everything in your daily news feed, the new curated news app called ‘Nuzzel’ may be the perfect solution for you. The app helps to filter... [More]

Curated News Apps - The News Republic App Draws Content From Over a Thousand Sources

SCORE 2.7

Mild 249 Clicks Pub: Oct 4, 16

Curated News Apps

The News Republic App Draws Content From Over a Thousand Sources

If you’re in the market for a new curated news app to help you stay in touch with the latest breaking news and events pertinent to your immediate surroundings as well as the world at large,... [More]

Personalized Printed Papers - Startup PaperLater Reformats Online Articles Into Print News For You

SCORE 1.9

Untested 971 Clicks Pub: Jun 18, 14

Personalized Printed Papers

Startup PaperLater Reformats Online Articles Into Print News For You

Some would argue print news is a dying medium with the advent of the 24 hour news cycle on cable television and the ability to immediately release information through social media. However,... [More]