Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Press
Media platforms opt for custom, individually tailored features.
3.4
Trend score
Trend
What is the Personalized Press trend?
Personalized Press: Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Trend themes
Themes within the Personalized Press trend
Three behaviours holding the trend together01
Customized Media
Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption.
02
Personalized News Aggregation
There is an emergence of apps and platforms that create a more personalized news feed based on what is relevant to you and your interests.
03
Custom Content Curation
Companies like Flipboard and BBC+ are creating apps that allow users to select news categories of interest to streamline their news consumption.
Industry implications
What the Personalized Press trend means for industry
Where the trend changes the playbookFor
Media
Media companies can explore designing custom content that expands brand horizons while also meeting a demand for unique content.
For
Technology
Developers can create new apps using smart technologies to personalize news aggregation and curation.
For
Publishing
Publishers can invest in creating personalized versions of their publications, with PaperLater's reformatting service as an example.
Workshop question
How could your brand utilize personalization as a way to simplify the consumer experience?
Trend signals
Trend signals for Personalized Press
Trend score 3.4 out of 10, from popularity 62%, activity 34%, freshness 8%.
Popularity62%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Personalized Press trend
7 featured examples from Jun 18, 2014 to Oct 4, 2016CategoryTech
Custom News Creation Tools
The Criticl Platform Lets Users Create Their Own Journalistic Content
Media and publishing industries can leverage citizen journalism platforms to incorporate alternative perspectives and unique reporting styles into their content, creating a more d…
CategoryTech
Curated Morning News Apps
The 'Refinery29 This AM' App Features Curated News Stories
Media companies can disrupt the traditional news industry by developing curated morning news apps that provide a convenient and personalized news experience.
CategoryTech
Curated Digital Magazines
Flipboard Bought Ultravisual to Improve the Digital Magazine Experience
The enhanced content curation capabilities provided by Flipboard and Ultravisual will disrupt the digital publishing industry, enabling individuals and brands to create customized…
CategoryTech
Curated News Apps
‘Nuzzel’ is a New App That Shows Users What Articles Their Friends are Reading
Disruptive innovation opportunity: Integrating curated news apps with social media platforms to enhance the sharing and personalization capabilities.
CategoryTech
Curated News Apps
The News Republic App Draws Content From Over a Thousand Sources
Curated news apps with AI-driven personalization and a diverse pool of sources offer a new approach to delivering news that could disrupt traditional news models.
CategoryWorld
Personalized Printed Papers
Startup PaperLater Reformats Online Articles Into Print News For You
PaperLater's unique approach to curating content and delivering them to clients could be an innovation opportunity for the print media industry.
CategoryTech
Customizable News Apps
The Latest BBC News App Helps You Access Curated News
The media and broadcasting industry can embrace customizable news apps to cater to the interests and preferences of users, enabling more personalized news consumption experiences.
