During a Failure, Brussels Airlines Entertained Travelers on a Blackout Bus
Laura McQuarrie — June 6, 2015 — World
References: brusselsairlines & creativecriminals
When an electrical failure forced Brussels Airlines to close the airspace above the city, a Blackout tour bus turned an unfavorable situation into something entertaining.
The failure resulted in more than 200 cancelled flights, diversions and delays, and undoubtedly, many frustrated travelers. But rather than leaving people with nothing to do at the airport, Brussels Airlines set up Blackout Bus tours across the city, so that stranded passengers could have something interesting to do and see.
While this could have easily been a situation that resulted in hundreds of angry customers, getting people out of the airport and giving them a sightseeing tour helped to shape a more positive view of the airline, the city and its people.
The failure resulted in more than 200 cancelled flights, diversions and delays, and undoubtedly, many frustrated travelers. But rather than leaving people with nothing to do at the airport, Brussels Airlines set up Blackout Bus tours across the city, so that stranded passengers could have something interesting to do and see.
While this could have easily been a situation that resulted in hundreds of angry customers, getting people out of the airport and giving them a sightseeing tour helped to shape a more positive view of the airline, the city and its people.
3.3
Score
Popularity
Activity
Freshness
