3D-Printed Barbie Armor (UPDATE)

The Faire Play Battle Set by Jim Rodda is Made Up of Three Suits

A collection of 3D-printed Barbie armor is now made available to girls and boys who have always dreamed of making the iconic doll more badass. Although Mattel is introducing a slew of new roles for Barbie, the latest being an entrepreneur, this 3D-printed Barbie armor encourages more traditionally imaginative narratives in an untraditional way.

Created by 3D designer Jim Rodda, his 3D-printed Barbie armor made headlines back in March when he launched a Kickstarter campaign. Since then, he has added a third costume and dubbed the entirely collection the Faire Play Battle Set. The Verge reports, "Rodda is selling the files to print your own copies under a Creative Commons license for $29.99, and is encouraging people to build upon his original designs."

3D Printing Toys
The trend of 3D-printed toys is disrupting the traditional toy manufacturing industry and provides new opportunities to create customizable and unique toy designs.
Feminist Reinterpretation of Traditional Toys
The trend of creating feminist interpretations of traditional toys, like the Barbie armor, offers a new market for toy designers and manufacturers to appeal to a wider audience and tackle gender stereotypes.
Crowdfunding of Toy Designs
The trend of crowdfunding toy designs, like Jim Rodda's Kickstarter campaign for the Faire Play Battle Set, presents a new avenue for toy designers to raise capital and test the market for their innovative ideas.

Who This Affects Most

Toy Manufacturing
The toy manufacturing industry can benefit from incorporating 3D-printing technology to create customizable and unique toys for consumers.
Technology
The technology industry can invest in developing 3D-printing technologies to enhance the design and production of toys and other consumer goods.
Social Impact
The social impact industry can promote and support the creation of toys, like the Barbie armor, that challenge gender stereotypes and promote inclusivity and diversity in play.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 19%
Activity 49%
Freshness 8%

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