This video game music video is one of the best ideas for a music video that has ever come out. The music industry is in a slow declining state while the video game industry is climbing, so this move makes absolute sense.
Brooklyn-based trio Archie Pelago just decided to release their new music video as an interactive video game level. The video game music video works with the song Saturn V and gives insight into the lives and works of the band.
It's not new to see a video game video as the main inspiration for a music video, but it's a completely different thing when the music video allows users to interact. This is a great idea for a group that may not have a huge following as it allows them to build a relationship fast with new followers.