Category
Lifestyle
Assisted Choices
Trend cluster
Category
LGBT
Exclusivity
LGBT-friendly services provide the queer community with positive environments.
4.2
Trend score
Trend
What is the LGBT Exclusivity trend?
LGBT Exclusivity: The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs.
Trend themes
Themes within the LGBT Exclusivity trend
Three behaviours holding the trend together01
LGBTQ-Specific Public Services
The queer community is demanding services that cater to their distinct needs, presenting an opportunity for the creation of businesses that address these demands.
02
LGBT-Friendly Tech Startups
The transgender community has yet to be given similar attention, which presents a unique space for tech startups to address this underrepresented population.
03
LGBT-Friendly Rental Homes
Creating safe and comfortable rentals for gay travelers has proved to be in demand with the success of platforms such as Misterbnb.
Industry implications
What the LGBT Exclusivity trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality professionals can offer more inclusive services for the LGBTQ+ community, including LGBT-friendly accommodations and travel services.
For
Technology
Companies can fill the gap for LGBTQ+-friendly tech services by creating a more gender-neutral approach and addressing the needs of the transgender community.
For
Education
Educational institutions can create safe spaces and increase awareness through programs, such as GSAs, that cater to the LGBTQ+ community.
Workshop question
How do you incorporate a community-focused approach to your marketing?
Trend signals
Trend signals for LGBT Exclusivity
Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%.
Popularity66%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the LGBT Exclusivity trend
5 featured examples from Feb 12, 2014 to May 11, 2015CategoryLifestyle
LGBT Wedding Services
The EnGAYged Wedding Directory Caters to Same Sex Couples
Businesses operating in the wedding services industry can tap into the growing market of same-sex weddings.
CategorySocial Good
Gay Pride Semi-Formals
Central High School Offers Students a Gay Pride High School Dance
This article highlights how schools can cosponsor inclusive school dances using student-led organizations such as Gay Straight Alliances (GSAs) which could give rise to new opport…
CategoryLife-Stages
LGBT Retirement Homes
Sweden's Regnbagen House is a First for Europe
Real estate developers can seize the opportunity to design and construct retirement homes catering to the unique needs of the LGBT community.
CategoryBusiness
LGBT-Friendly Tech Startups
TransTech Social Enterprises Gives Transgender People Opportunities
Developing specialized training programs to equip transgender individuals with the necessary skills for tech careers.
CategoryWorld
LGBT-Friendly Rental Homes
Misterbnb Offers a Safe and Comfortable Option for Gay Travelers
Disruptive innovation opportunity: Create a niche rental platform that specializes in LGBTQ+ friendly accommodations.
