Category
Tech
Delegated Interfaces
Trend cluster
Category
Connected
Protection
Consumers turn to mobile apps for protection against harmful elements.
3.4
Trend score
Trend
What is the Connected Protection trend?
Connected Protection: As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health.
Trend themes
Themes within the Connected Protection trend
Three behaviours holding the trend together01
Connected Health Apps
As consumers seek convenient methods of maintaining health, mobile apps are emerging that help detect and monitor health issues.
02
Smartphone Accessories
Mobile accessories are being developed that turn smartphones into specialized tools like thermal cameras.
03
Crowdsourcing for Cancer Research
New mobile applications are allowing users to donate their unused smartphone data, providing researchers with additional computing power.
Industry implications
What the Connected Protection trend means for industry
Where the trend changes the playbookFor
Healthcare
Connected health apps are likely to become more prevalent and offer new opportunities for healthcare professionals to monitor patients remotely.
For
Mobile Technology
Smartphone accessories and apps aligned towards healthcare open up avenues for the mobile technology industry to explore.
For
Scientific Research
New crowdsourcing apps offer potential for scientific research to gain additional computing power at an accessible rate.
Workshop question
How can you grant your customer a sense of control over a specific part of their lives?
Trend signals
Trend signals for Connected Protection
Trend score 3.4 out of 10, from popularity 58%, activity 36%, freshness 8%.
Popularity58%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Connected Protection trend
6 featured examples from Jun 4, 2014 to Nov 11, 2015CategoryTech
Smart Sunscreen Bottles
The ReApply Reminder by R&D Ensures People Stay Protected from the Sun
The development of skincare products with innovative Bluetooth LE technology brings disruptive innovation opportunities for the beauty and wellness industry.
CategoryTech
Melanoma-Detection Devices
The 'Molescope' is a Tiny Microscope Designed for Detecting Skin Cancer
The 'Molescope' device and other similar innovations have major implications for improving early detection and treatment of skin cancer.
CategoryTech
Cancer-Combating Apps
This App Encourages Women to Do Self-Exams on a Regular Basis
Opportunity for mobile health app developers to create innovative solutions that empower users to proactively manage their health.
CategoryTech
Cancer-Screening Apps
The DermoScreen App Uses Pictures to Check for Cancer
The healthcare industry can incorporate mobile dermoscopy apps for efficient and cost-effective skin cancer screenings.
CategoryTech
Cancer-Fighting Sleep Apps
The DreamLab App Supplies Researchers with Crowdsourced Computing Power
Telecoms companies can explore the potential of utilizing their network for social causes, such as Vodafone's DreamLab app.
CategoryTech
Thermal Smartphone Cases
The FLIR ONE Turns Your Phone into a Thermal Camera
The thermal phone case presents a disruptive innovation opportunity in the home improvement industry, particularly in identifying and addressing heat loss issues.
