Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials.
Workshop Question - How could you further push your products or services to be more functional and adaptable in nature?
Trend Themes
1. Lightweight Athletic Footwear - Athletic shoe labels have embraced lightweight materials and designs, addressing on-the-go needs of millennials.
2. Breathable Sports Shoes - Shoe designers are incorporating spacer mesh to create layers of air between shoe materials for improved air circulation.
3. High-tech Performance Footwear - Sports brands continue to leverage advanced materials, cushioning and support technology in high-performance footwear lines.
Industry Implications
1. Athletic Footwear Industry - Top athletic shoe brands continue to release new, high-performance, footwear lines every year.
2. Materials Science Industry - Materials designers are creating innovative, lightweight, breathable, and durable materials for the footwear industry every year.
3. Professional Sports Industry - Professional sports players are collaborating with footwear brands to create specialized shoes that enhance performance and improve outcomes.
