Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compassionate
Discharge
Tools focused on reintegrating former military personnel go mainstream.
3.0
Trend score
Trend
What is the Compassionate Discharge trend?
Compassionate Discharge: As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources.
Trend themes
Themes within the Compassionate Discharge trend
Three behaviours holding the trend together01
Tools for Military Personnel Reintegration
As sensitivity for mental health struggles increases, there's an opportunity for tools and services to help military personnel rehabilitate and reintegrate into society.
02
Virtual Reality Exposure Therapy
Virtual reality can help provide immersive exposure therapy for treating PTSD, especially among veterans.
03
Gamified Social Reintegration Apps
Gamified apps provide conversational roleplay scenarios that can help veterans adjust to civilian society and its unique social interactions.
Industry implications
What the Compassionate Discharge trend means for industry
Where the trend changes the playbookFor
Mental Health and Wellness
As mental health becomes more mainstream, industries serving those populations can expect new innovations and products to emerge.
For
Veteran Services
Veteran services are an emerging industry, and businesses can benefit from offering support to military personnel who need it.
For
Virtual and Augmented Reality
As virtual and augmented reality technology advances, there is a potential for these industries to expand into various domains.
Workshop question
What consumer segment often gets overlooked by your industry and how can you become more accessible to them?
Trend signals
Trend signals for Compassionate Discharge
Trend score 3.0 out of 10, from popularity 50%, activity 31%, freshness 8%.
Popularity50%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Compassionate Discharge trend
5 featured examples from Mar 22 to Nov 26, 2014CategoryLifestyle
Virtual Reality Exposure Therapy
An Immersive Form of PTSD Therapy Gets Veterans to Relive Trauma
Implementing virtual reality therapy as a potential treatment option in mental health facilities and hospitals.
CategoryLifestyle
Trauma Guide Dog Commercials
This Guide Dog Commercial Shows How Dogs Help with PTSD
The pet care industry can expand their services by providing guide dog training and assistance for those with PTSD.
CategorySocial Good
Ex-Force Exercise Programs
Operation Fitness Wants to Support Veterans with Civilian Life
The fitness industry can expand their reach by creating more programs like Operation Fitness that cater to different populations, such as veterans and provide affordable and acces…
CategoryLifestyle
Army Suicide Prevention Apps
This Veteran Social Network Connects Ex-Vets and Builds Community
Relevant for the healthcare industry as mental health support is in high demand, especially for the veteran community.
CategorySocial Good
Social Reintegration Apps
This Gamified App Helps With Social Situations and Veteran Reintegration
Disruptive innovation opportunity in creating educational technology platforms that utilize gamification and personalized feedback to address social challenges and support reinteg…
