Gorgeous Post-Surgery Bras

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This Brand Makes Beautiful Mastectomy Lingerie for Cancer Survivors

— August 27, 2015 — Social Good
This underwear company was launched specifically to create flattering mastectomy lingerie to make breast cancer patients feel comfortable with and proud of their bodies again.

Post-surgery, a breast cancer survivor can be faced with the problem of finding a bra that fits her body properly and doesn't look like a completely style-free and medical contraption. That's why, after her own mastectomy and reconstruction, designer Dana Donofree launched mastectomy lingerie brand AnaOno.

AnaOno mastectomy lingerie features bras that look beautiful -- incorporating lace, bows and colorful fabrics -- and designed to fit any body comfortably. There are multiple styles of bra available through the AnaOno website along with a handy style guide to help identify the right size and shape for any woman. The brand aims to empower breast cancer survivors by helping them find stylish apparel for post-surgery bodies.

Trend Themes

  1. Flattering Mastectomy Lingerie — Creating beautiful and flattering lingerie for breast cancer survivors after mastectomy surgery.
  2. Comfortable and Stylish Post-surgery Bras — Designing bras that offer both comfort and style for women recovering from breast cancer surgery.
  3. Empowering Breast Cancer Survivors Through Fashion — Using fashion to empower and uplift breast cancer survivors by providing them with stylish options after surgery.

Industry Implications

  1. Lingerie — Opportunity for lingerie brands to cater to the specific needs of breast cancer survivors with post-surgery lingerie.
  2. Healthcare — Opportunity for healthcare providers to focus on post-surgery apparel options for breast cancer survivors.
  3. Fashion — Opportunity for fashion brands to create stylish and inclusive clothing options for women recovering from breast cancer surgery.
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