VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well.
Workshop Question - How can your brand make its offerings more accessible to more demographics?
Trend Themes
1. Affordable VR Gear - VR and AR technology becomes more accessible through affordable peripherals, democratizing new technology and creating a more immersive approach to mobile gaming.
2. DIY Virtual Reality Headsets - Simplistic and pocket-sized VR headsets require nothing more than a smartphone, creating a new market for tech-savvy users and portability in the gaming industry.
3. Affordable Virtual Reality Content Creation - Affordable and innovative virtual reality cameras give everyday consumers access to immersive virtual reality content creation, and democratize the market of virtual reality production.
Industry Implications
1. Gaming Industry - The affordability of virtual reality technology creates new opportunities for widespread adoption in gaming industries and immersive approaches to mobile gaming.
2. Fashion Industry - Collaborations with virtual reality, particularly by high-end fashion brands, create possibilities for a whole new immersive market for consumers interested in viewing fashion in new and innovative ways.
3. Photography and Filmmaking Industries - Increasing accessibility to affordable virtual reality cameras and content creation peripherals gives everyday people a chance at producing immersive and engaging video content.
