Category
Tech
Delegated Interfaces
Trend cluster
Category
Affordable
VR
VR and AR technology becomes more accessible through affordable peripherals.
4.7
Trend score
Trend
What is the Affordable VR trend?
Affordable VR: Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well.
Trend themes
Themes within the Affordable VR trend
Three behaviours holding the trend together01
Affordable VR Gear
VR and AR technology becomes more accessible through affordable peripherals, democratizing new technology and creating a more immersive approach to mobile gaming.
02
DIY Virtual Reality Headsets
Simplistic and pocket-sized VR headsets require nothing more than a smartphone, creating a new market for tech-savvy users and portability in the gaming industry.
03
Affordable Virtual Reality Content Creation
Affordable and innovative virtual reality cameras give everyday consumers access to immersive virtual reality content creation, and democratize the market of virtual reality production.
Industry implications
What the Affordable VR trend means for industry
Where the trend changes the playbookFor
Gaming Industry
The affordability of virtual reality technology creates new opportunities for widespread adoption in gaming industries and immersive approaches to mobile gaming.
For
Fashion Industry
Collaborations with virtual reality, particularly by high-end fashion brands, create possibilities for a whole new immersive market for consumers interested in viewing fashion in new and innovative ways.
For
Photography and Filmmaking Industries
Increasing accessibility to affordable virtual reality cameras and content creation peripherals gives everyday people a chance at producing immersive and engaging video content.
Workshop question
How can your brand make its offerings more accessible to more demographics?
Trend signals
Trend signals for Affordable VR
Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%.
Popularity68%
Activity66%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Affordable VR trend
7 featured examples from Jun 27, 2014 to Apr 8, 2016CategoryEco
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Packaging companies can explore new materials and design techniques to create sustainable and repurposeable packaging solutions.
CategoryTech
Affordable Smartphone VR Headsets
The DeePoon VIRGLASS Works in Conjunction with a Cellular Device
Disruptive innovation opportunity: Manufacturers can collaborate with smartphone companies to produce VR headsets that are accessible and affordable for a wider audience.
CategoryTech
Action Cam VR Rigs
The GoPro Omni is a More Affordable Version to the Odyssey
The development of advanced, yet affordable virtual reality camera rigs creates disruption and innovation opportunities within the camera equipment industry.
CategoryTech
Pocket Virtual Reality Headsets
Moggles is a Portable Solution that Works with Smartphones
The gaming industry can harness the disruptive innovation opportunity of pocket virtual reality headsets to enhance the gaming experience and attract a wider audience.
CategoryTech
Simplistic Virtual Reality Headsets
The Google Cardboard is for Everyone with Smartphones
The consumer electronics industry can explore new opportunities in creating affordable and accessible virtual reality headsets for a wider consumer base.
CategoryTech
Virtual Fashion Films
River Island's High-Tech Fashion Experience Embraces Google Cardboard
Implementing virtual reality and augmented reality technologies can disrupt the fashion industry by transforming the way customers experience and interact with fashion brands.
CategoryTech
Affordable Virtual Reality Cameras
This Flying Camera Makes It Easy to Form Virtual Reality Video
Affordable virtual reality cameras like the Vuze can revolutionize the virtual reality industry, making VR content creation more accessible to a wider audience.
