Action Cam VR Rigs

The GoPro Omni is a More Affordable Version to the Odyssey

The market for virtual reality is so hot right now that someone might very well consider dropping at least $2,500 on the GoPro Omni. It is the latest VR rig from the leading action camera brand that is much more affordable than its predecessor -- the Odyssey, which comes with a whopping 16 Hero4 Black cameras plus all the necessary accessories.

The GoPro Omni, on the other hand, is only outfitted with six cameras that will work together to create a single 360-degree video. Debuting at NAB, a major video production trade show, the GoPro Omni could drive the production of 360-degree video to a much higher level. Although there are cheaper cameras already out there, GoPro's quality will be unrivalled -- at least for now -- leading to better growth.

Virtual Reality Camera Rigs
The growing popularity of virtual reality creates an opportunity for the development of more affordable VR camera rigs.
360-degree Video Production
The release of the GoPro Omni could drive the production of high-quality 360-degree video to a much higher level.
Affordable Action Cameras
There is a trend towards the development of more affordable action cameras for creating virtual reality and 360-degree video content.

Industries Being Reshaped

Camera Equipment
The development of advanced, yet affordable virtual reality camera rigs creates disruption and innovation opportunities within the camera equipment industry.
Video Production
The increasing demand for high-quality, innovative 360-degree video production creates disruption and innovation opportunities within the video production industry.
Consumer Electronics
The trend towards more affordable and advanced action cameras shows disruption and innovation opportunities in the consumer electronics industry.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 87%
Freshness 8%