Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,211 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,286 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,286 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,214 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,211 cutting edge ideas.

Militant Approachability

Personification of soldiers softens the image of the armed forces

Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes.
Workshop Question - How can your brand reframe its marketing in order to portray its products/services as more approachable and accessible?
Trend Themes
1. Personification Marketing - Marketing campaigns using personalized and relatable content to reach new consumer segments and modify industry reputations.
2. Drone Delivery - Revolutionizing logistics, employing drones to transport goods, food, and medical supplies by air.
3. Video Recruitment - Virtual shadowing giving candidates accurate job insights, and enhancing human resources through video conferencing.
Industry Implications
1. Military - Repurposing military technological advancements for civilian commercial use.
2. Food & Beverage Industry - Channeling drones to augment food delivery services and supply chain logistics.
3. Human Resources - Using state-of-the-art virtual reality and video conferencing technologies to improve employment acquisition, recruitment, and training.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 26 Examples:
162,911 Total Clicks
Date Range:
Aug 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:

Related Examples

Laser-Firing Drones
Laser-Firing Drones
Patrick Priebe's Laser Drone Can Shoot and Burn Things
Versatile Drone Attachments
Versatile Drone Attachments
Percepto Computer Vision Adds App-Controlled Features to Drones
Job-Searching Guides
Job-Searching Guides
This Infographic Lists Job Hunting Mistakes Those Seeking Work Should Avoid
Free-Ranging Military Drones
Free-Ranging Military Drones
This Piaggio Aerospace Drone Has a Range Of 8,150 Kilometers
Futuristic Miniature Airplanes
Futuristic Miniature Airplanes
The SkyProwler is a Miniature Quadcopter-Inspired Airplane
play_circle_filledFlower Delivery Drones
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
Interchangeable Lens Camera Drones
Interchangeable Lens Camera Drones
The Micro Four Thirds System Will Be Used In DJI Camera Drones
Tiny Drone Toys
Tiny Drone Toys
SKEYE Nano Drone Buzzes Like an Electronic Insect, Navigating Nooks and Crannies
Drone-Free Airspace
Drone-Free Airspace
NoFlyZone.org Helps You Create Drone-Free Airspace Above Your Home
Bouncy Ball Drones
Bouncy Ball Drones
GimBall by Flyability Conducts Search and Rescue in a Safe Way
Spewing Poppies Installations
Spewing Poppies Installations
Paul Cummins' Blood Swept Lands and Seas of Red is Breathtaking
Commemorative Wartime Coins
Commemorative Wartime Coins
The Outbreak Royal Mint Coin Marks WWI Being 100 Years Ago
Vintage Aviation Watches
Vintage Aviation Watches
This Bell & Ross WWI Guynemr Watch Makes for a Special Father's Day Gift
Vanishing Recruitment Campaigns
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
Arboreal War Photography
Arboreal War Photography
This Photo Series Shows What Has Happened to Old WWII Equipment
Revamped War Shelter Farms
Revamped War Shelter Farms
These World War II Shelters are Turned Into Underground Farms
Fantasy Indoctrination Posters
Fantasy Indoctrination Posters
These Game of Thrones Propaganda Posters Rally Their Men for War
Geeky Propaganda Posters
Geeky Propaganda Posters
Fernando Reza's Super Mario Posters Depict Clever 'Koopa' Propaganda
Yoga Master Web Hiring
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
play_circle_filledSoldier Social Media Stories
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
play_circle_filledHelpline Recruitment PSAs
Helpline Recruitment PSAs
This Suicide Prevention Campaign Spreads Awareness and Raises Hope
Overlooked Employment Strategies
Overlooked Employment Strategies
The YouTube Recruiting Infographic is Eye-Opening
play_circle_filledGame-Based Job Interviews
Game-Based Job Interviews
'Hell of a Job' Campaign Uses Diablo III to Look for its Next Programmer
play_circle_filledRescue-Based Recruitment Ads
Rescue-Based Recruitment Ads
The Swedish Armed Forces 'Who Cares?' Campaign Makes a Statement
Tasty Job Recruitment Centers
Tasty Job Recruitment Centers
The Microsoft Kinect Bacon Cart Recruits Hungry Computer Engineers
Anime Army Recruitment
Anime Army Recruitment
China's Sexist Soldier Ads