Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes.
Workshop Question - How can your brand reframe its marketing in order to portray its products/services as more approachable and accessible?
Trend Themes
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Personification Marketing — Marketing campaigns using personalized and relatable content to reach new consumer segments and modify industry reputations.
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Drone Delivery — Revolutionizing logistics, employing drones to transport goods, food, and medical supplies by air.
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Video Recruitment — Virtual shadowing giving candidates accurate job insights, and enhancing human resources through video conferencing.
Industry Implications
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Military — Repurposing military technological advancements for civilian commercial use.
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Food & Beverage Industry — Channeling drones to augment food delivery services and supply chain logistics.
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Human Resources — Using state-of-the-art virtual reality and video conferencing technologies to improve employment acquisition, recruitment, and training.
3 Featured, 26 Examples:
165,351 Total Clicks
Date Range:
Aug 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
