Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes.
Workshop Question — How can your brand reframe its marketing in order to portray its products/services as more approachable and accessible?
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Aug 14 — Jun 15
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