Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,427 inspiring examples.
Trend Reports
Discover why 1,040 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,941 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,040 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,941 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,427 cutting edge ideas.

Militant Approachability

Personification of soldiers softens the image of the armed forces

Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes.
Workshop Question - How can your brand reframe its marketing in order to portray its products/services as more approachable and accessible?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 26 Examples:
154,423 Total Clicks
Date Range:
Aug 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:

Related Examples

Laser-Firing Drones
Laser-Firing Drones
Patrick Priebe's Laser Drone Can Shoot and Burn Things
Versatile Drone Attachments
Versatile Drone Attachments
Percepto Computer Vision Adds App-Controlled Features to Drones
Job-Searching Guides
Job-Searching Guides
This Infographic Lists Job Hunting Mistakes Those Seeking Work Should Avoid
Free-Ranging Military Drones
Free-Ranging Military Drones
This Piaggio Aerospace Drone Has a Range Of 8,150 Kilometers
Futuristic Miniature Airplanes
Futuristic Miniature Airplanes
The SkyProwler is a Miniature Quadcopter-Inspired Airplane
play_circle_filled Flower Delivery Drones
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
Interchangeable Lens Camera Drones
Interchangeable Lens Camera Drones
The Micro Four Thirds System Will Be Used In DJI Camera Drones
Tiny Drone Toys
Tiny Drone Toys
SKEYE Nano Drone Buzzes Like an Electronic Insect, Navigating Nooks and Crannies
Drone-Free Airspace
Drone-Free Airspace
NoFlyZone.org Helps You Create Drone-Free Airspace Above Your Home
Bouncy Ball Drones
Bouncy Ball Drones
GimBall by Flyability Conducts Search and Rescue in a Safe Way
Spewing Poppies Installations
Spewing Poppies Installations
Paul Cummins' Blood Swept Lands and Seas of Red is Breathtaking
Commemorative Wartime Coins
Commemorative Wartime Coins
The Outbreak Royal Mint Coin Marks WWI Being 100 Years Ago
Vintage Aviation Watches
Vintage Aviation Watches
This Bell & Ross WWI Guynemr Watch Makes for a Special Father's Day Gift
Vanishing Recruitment Campaigns
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
Arboreal War Photography
Arboreal War Photography
This Photo Series Shows What Has Happened to Old WWII Equipment
Revamped War Shelter Farms
Revamped War Shelter Farms
These World War II Shelters are Turned Into Underground Farms
Fantasy Indoctrination Posters
Fantasy Indoctrination Posters
These Game of Thrones Propaganda Posters Rally Their Men for War
Geeky Propaganda Posters
Geeky Propaganda Posters
Fernando Reza's Super Mario Posters Depict Clever 'Koopa' Propaganda
Yoga Master Web Hiring
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
play_circle_filled Soldier Social Media Stories
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
play_circle_filled Helpline Recruitment PSAs
Helpline Recruitment PSAs
This Suicide Prevention Campaign Spreads Awareness and Raises Hope
Overlooked Employment Strategies
Overlooked Employment Strategies
The YouTube Recruiting Infographic is Eye-Opening
play_circle_filled Game-Based Job Interviews
Game-Based Job Interviews
'Hell of a Job' Campaign Uses Diablo III to Look for its Next Programmer
play_circle_filled Rescue-Based Recruitment Ads
Rescue-Based Recruitment Ads
The Swedish Armed Forces 'Who Cares?' Campaign Makes a Statement
Tasty Job Recruitment Centers
Tasty Job Recruitment Centers
The Microsoft Kinect Bacon Cart Recruits Hungry Computer Engineers
Anime Army Recruitment
Anime Army Recruitment
China's Sexist Soldier Ads