The success of customized My Little Pony toys has opened the door for similar creations such as 3D printed Transformers. By expanding their options for what can be tweaked by the customer, Hasbro opens the doors for a whole new type of interaction between people and their toys. In the not so distant future, Customers will be able to create characters that they can truly relate to.
In regards to the 3D printed Transformers, fans of the franchise will be able to flex their creativity and artistic skills by becoming a part of the SuperFanArt community. Created in collaboration with Shapeways, this community also helps to promote and sell custom designs to other fans. The 3D printed Transformers is a great departure from the more female-skewed My Little Pony series.
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