Category
Business
Assisted Conversion
Trend cluster
Category
Shoppable
Video
Brands convert video content into direct sales channels.
4.7
Trend score
Trend
What is the Shoppable Video trend?
Shoppable Video: In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Trend themes
Themes within the Shoppable Video trend
Three behaviours holding the trend together01
Shoppable Video
As consumers are gravitating towards an image-centric marketing approach, shoppable videos have emerged as a one-step sales process that connects desire with the possibility of immediate purchase.
02
Mobile Video Shopping Apps
Gen Z consumers want instant gratification and prefer video content - combining shopping with entertainment, mobile-first shopping apps such as YEAY are on the rise.
03
Shoppable Ephemeral Advertisements
Ephemeral advertising platforms such as Snapchat are increasingly making use of shoppable ads and providing monetization opportunities for brands and eCommerce platforms.
Industry implications
What the Shoppable Video trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers have the potential to integrate shoppable video, mobile-first shopping apps, and ephemeral advertisements to make shopping more convenient and engaging for their customers.
For
Social Media Marketing Industry
As more shoppable video and ephemeral advertising opportunities are being made available on social media platforms, the marketing industry has the potential to innovate and create new monetization channels.
For
Interior Design Industry
Design inspiration platforms such as Kabuni can make shopping more convenient for customers looking to realize their interior design inspirations by integrating a shoppable feature into their boards.
Workshop question
How can your brand employ the use of media to convenience its consumers' purchasing process?
Trend signals
Trend signals for Shoppable Video
Trend score 4.7 out of 10, from popularity 78%, activity 56%, freshness 8%.
Popularity78%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Shoppable Video trend
5 featured examples from Apr 25, 2015 to Feb 1, 2017CategoryBusiness
Video Shopping Apps
'YEAY' is the Shopping and Entertainment App for Gen Z
E-commerce companies can leverage video shopping apps to enhance product display and attract younger consumers.
CategoryTech
Shoppable Interior Design Apps
This Inspiration Platform Allows Users to Purchase What They See
The interior design industry can leverage shoppable inspiration platforms to provide users with a convenient way to purchase furniture and decor items.
CategoryTech
Shoppable Video Platforms
'Checkout Live' Merges Live Stream Content with eCommerce
Retailers of all types can benefit from embracing live stream shopping to reach new audiences, create engaging product content, and enhance the online shopping experience for cust…
CategoryLifestyle
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
The integration of shoppable videos within e-commerce platforms is creating opportunities for increased sales and revenue.
CategoryBusiness
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
E-commerce businesses can leverage shoppable Snapchat ads to drive sales and engage with their target audience in a more interactive way.
