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Shoppable Video

Brands convert video content into direct sales channels

Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Workshop Question - How can your brand employ the use of media to convenience its consumers' purchasing process?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
107,042 Total Clicks
Date Range:
Apr 15 — Feb 17
Trending:
Warm

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