Community-Focused Marketplaces

Orlando's 'Artegon Marketplace' is a Self-Described "Anti-Mall"

Inspired by some of America's most well-known marketplaces, Orlando's 'Artegon Marketplace' serves as Florida's very own "anti-mall." With its family-friendly atmosphere and dozens of talented artisans, the indoor marketplace is the perfect place for residents and those attending Trend Hunter’s Orlando innovation conference to shop local.

Artegon Marketplace is a sprawling indoor shopping center with local artisans selling their wares alongside more well-known brands. Among shops such as Big J's Toys and Blue Coast Eyewear, the mall also houses a number of food stalls, crafting studios and even a cinema. The mixtures of food, retail and entertainment has made the marketplace a go-to-destination for locals and tourists who are looking for an alternative to the city's famous theme parks.

With a growing number of consumers looking for ways to shop local, this unique shopping center demonstrates the appeal of artisan marketplaces.

Artisan Marketplaces
The growing appeal of artisan marketplaces presents opportunities for local artists and artisans to showcase their products.
Community-centric Shopping
The success of community-centric marketplaces like Artegon Marketplace highlights the demand for family-friendly shopping experiences that support local businesses.
Alternative Shopping Destinations
The rise of alternative shopping destinations, such as 'anti-malls,' offers disruptive innovation opportunities for businesses looking to provide unique retail experiences.

Where This Applies

Retail
The retail industry can tap into the trend of artisan marketplaces to create spaces that combine local craftsmanship with well-known brands.
Hospitality
The hospitality industry can explore partnerships with community-centric marketplaces to enhance the shopping experiences for tourists and locals alike.
Entertainment
The entertainment industry can leverage the concept of alternative shopping destinations to create immersive retail experiences that combine food, retail, and entertainment.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 57%
Freshness 8%