Consumers satiate sugar cravings with citrus alternatives
Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Workshop Question - Describe your current brand image as a flavor: is it sweet, salty, sour, or bitter? Now, create an alternative brand image according to one of the other flavors listed above. What does that look like?
Trend Themes
1. Citrus Infusion - Low calorie, high antioxidant citrus-infused desserts and treats are becoming a nutritious alternative to traditional sweets.
2. Natural Ingredients - Consumers seek homemade and natural ingredients in their candy and desserts.
3. Floral Flavors - Combining subtle floral flavors with citrus is a growing trend.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create new products that feature citrus and other natural ingredients.
2. Health and Wellness - Health and wellness industry can benefit from the trend of low-calorie, high nutrition desserts and treats.
3. Homemade Candies and Sweets - The homemade candies and sweets industry can benefit from the trend of incorporating fresh fruits, nuts, and other natural ingredients.
