Category
Lifestyle
Assisted Choices
Trend cluster
Category
Citrus
Indulgence
Consumers satiate sugar cravings with citrus alternatives.
1.2
Trend score
Trend
What is the Citrus Indulgence trend?
Citrus Indulgence: Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Trend themes
Themes within the Citrus Indulgence trend
Three behaviours holding the trend together01
Citrus Infusion
Low calorie, high antioxidant citrus-infused desserts and treats are becoming a nutritious alternative to traditional sweets.
02
Natural Ingredients
Consumers seek homemade and natural ingredients in their candy and desserts.
03
Floral Flavors
Combining subtle floral flavors with citrus is a growing trend.
Industry implications
What the Citrus Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has the opportunity to create new products that feature citrus and other natural ingredients.
For
Health and Wellness
Health and wellness industry can benefit from the trend of low-calorie, high nutrition desserts and treats.
For
Homemade Candies and Sweets
The homemade candies and sweets industry can benefit from the trend of incorporating fresh fruits, nuts, and other natural ingredients.
Workshop question
Describe your current brand image as a flavor: is it sweet, salty, sour, or bitter? Now, create an alternative brand image according to one of the other flavors listed above. What does that look like?
Trend signals
Trend signals for Citrus Indulgence
Trend score 1.2 out of 10, from popularity 15%, activity 13%, freshness 8%.
Popularity15%
Activity13%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Citrus Indulgence trend
6 featured examples from Apr 29, 2015 to Jan 8, 2016CategoryLifestyle
Floral Citrus Desserts
These Lavender Lemon Cupcakes Beautifully Combines Flowers and Food
Bakeries can explore the trend of floral and citrus desserts to create unique offerings that cater to customers seeking new taste experiences.
CategoryLifestyle
Chocolate-Dipped Clementines
This Healthy Dessert Features Fresh Fruit and Pistachio Ingredients
Developing innovative products for the health-conscious market.
CategoryLifestyle
Juiced Citrus Marshmallows
These Homemade Candies are Infused with Fresh Blood Orange Flavor
The food and beverage industry can capitalize on the demand for healthier and all-natural sweet treats by incorporating fresh fruit juices as flavorings into their products.
CategoryLifestyle
Chocolate Fruit Juices
Upbeat Protein Drinks Include Flavors Like Cocoa and Orange Combined
This beverage aligns with the trend of healthier and more functional products for consumers invested in wellness and nutrition.
CategoryLifestyle
Citrus Potato Dishes
This Unusual Sweet Potatoes Recipe Combines Orange, Walnuts and Brown Butter
Restaurants can tap into the trend of non-traditional holiday dishes by offering unique menu items that incorporate unconventional flavors and ingredients.
CategoryLifestyle
Mediterranean Citrus Cakes
The Little Epicurian's Blood Orange Olive Oil Cake is Zesty
Disruptive innovation opportunity to introduce new variations of citrus cakes and explore unique flavor combinations to attract customers.
