Consumers satiate sugar cravings with citrus alternatives
Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Workshop Question - Describe your current brand image as a flavor: is it sweet, salty, sour, or bitter? Now, create an alternative brand image according to one of the other flavors listed above. What does that look like?
Trend Themes
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Citrus Infusion — Low calorie, high antioxidant citrus-infused desserts and treats are becoming a nutritious alternative to traditional sweets.
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Natural Ingredients — Consumers seek homemade and natural ingredients in their candy and desserts.
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Floral Flavors — Combining subtle floral flavors with citrus is a growing trend.
Industry Implications
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Food and Beverage — The food and beverage industry has the opportunity to create new products that feature citrus and other natural ingredients.
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Health and Wellness — Health and wellness industry can benefit from the trend of low-calorie, high nutrition desserts and treats.
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Homemade Candies and Sweets — The homemade candies and sweets industry can benefit from the trend of incorporating fresh fruits, nuts, and other natural ingredients.
