Celebrated YouTube star Rosanna Pansino tests out the infamous Mountain Dew Doritos chip cupcake recipe in her latest food video post on her channel, Nerdy Nummies. While the combination of Mountain Dew pop, cheesy Doritos chips and cupcake batter sounds rather unusual, Pansino’s verdict is that they’re actually surprisingly delicious.
Pansino updates a traditional lemon cupcake recipe with the addition of a Mountain Dew-infused frosting and a crunchy Doritos topping. She made the frosting by combining sugar, butter, lemon zest, green food coloring and Mountain Dew pop. The neon green frosting looks quite bizarre juxtaposed against the cheesy nacho chips. Pansino’s reaction to her first bite was that the cupcake tasted surprisingly lemony followed by a Mountain Dew and Doritos aftertaste.
Key Themes Behind This Trend
- Unconventional Flavor Combinations
- Opportunity for food product developers to experiment with unique and unexpected flavor combinations in their creations.
- Social Media Influencer Marketing
- Opportunity for food brands to collaborate with popular YouTube stars and leverage their reach to connect with a wider audience.
- Creative Dessert Innovation
- Opportunity for pastry chefs and dessert creators to think outside the box and come up with innovative and visually-striking dessert creations.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to create and market unconventional flavor combinations to cater to adventurous consumers.
- Entertainment
- Opportunity for entertainment companies and platforms to collaborate with popular social media influencers for mutually beneficial promotions and content creation.
- Hospitality
- Opportunity for hotels, restaurants, and cafes to offer unique and creative dessert options to enhance their menu and attract customers seeking novel dining experiences.
