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Branded Awareness

Brands showcase environmental awareness through thoughtfully branded content

Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Workshop Question - How can your brand more effectively engage with the causes that are important to it, or to its consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
419,797 Total Clicks
Date Range:
Jun 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Produce-Based Leather
Produce-Based Leather
The Willem de Kooning Academie Turns Food Waste Into Usable Fruit Leather
Food waste is a monumental problem on the domestic, commercial and worldwide scale—outdoor markets in the Netherlands’ Rotterdam alone throw out over three tons of waste every day! A... MORE
Sustainable Motorcycle Races
Sustainable Motorcycle Races
The 80 Days Endurance Racing Event Pushes Clean Driving to Its Limits
Inspired by Jules Verne’s ‘Around the World in Eighty Days,’ Paris will be host to a unique endurance racing event in 2017. These kinds of events have become popular ways for... MORE
play_circle_filled Eco-Conscious Cone Campaigns
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
What do conservation education and ice cream trucks have in common? This Kickstarter project, apparently. The National Geographic Kids-backed Ice Cream Expedition seeks to teach young explorers... MORE
Awareness-Raising Bee Exhibits
Awareness-Raising Bee Exhibits
The Honey Bank Lets People Invest in the Honeybee Population
In an effort to raise awareness about the diminishing honeybee population, a French art collective created a finance-focused educational exhibit. Parti Poetique established La banque du miel—... MORE
Eco-Friendly Nail Salons
Eco-Friendly Nail Salons
'Tenoverten' is a New York Nail Salon That Uses Eco-Conscious Products
‘Tenoverten’ is an environmentally mindful nail salon hidden on the second floor of an old rubber stamp factory. Situated on the busy Fulton Street in New York, Tenoverten provides a... MORE
Sustainable Male Skincare
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
This sustainable skincare line is specially made for men and follows a simple and eco-friendly approach. Vienna-based skincare company SA.AL&CO offers five essential beauty and grooming... MORE
Species-Protecting Footwear
Species-Protecting Footwear
'Joy & Mario' and WWF Launched a Footwear Campaign to Protect Animals
Joy & Mario have launched a new a footwear line in collaboration with the WWF to increase wildlife protection. This playful line will release two limited-edition collections inspired by the... MORE

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Single-Source Men's Cosmetics
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Above & Below is an All-Natural Skincare Solution for Men
Aristocratic Gentlemen's Salons
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The Murdock Soho Salon is a Classic
Romantic Catalan Eateries
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This Nagoya Restaurant is Inspired by the Culture of Northeastern Spain
Oak-Paneled Salons
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This Hair & Beauty Salon Boasts Bold Floor-to-Ceiling Oak Boards
Dessert-Shaped Nail Dryers
Dessert-Shaped Nail Dryers
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Cartoonish Children Portraits
Cartoonish Children Portraits
Artist Julio Cesar Digitally Recreates Images into Cartoon Personas
Flagship Blow Dry Bars
Flagship Blow Dry Bars
Show Dry is a Chic Urban Blow Dry Bar with Geometric Decor
Biodegradable Bowls
Biodegradable Bowls
This Line of Stylish and Functional Tableware is Made from Food Waste
Modern Rainforest Salons
Modern Rainforest Salons
'Cuts & Color' Features Earthy Tones and High-Tech Salon Products
Illustrated Grooming Products
Illustrated Grooming Products
Hommer's Beard Oils and Shampoos Boast Vintage-Themed Packaging
Beer-Powered Men's Skincare
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
Boxy Industrial Motobikes
Boxy Industrial Motobikes
The Yamaha Scorpio by Thrive Motocycles is Made for Mad Max
Surfboard-Carrying Motorcycles
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
Three-Wheeled Electric Taxis
Three-Wheeled Electric Taxis
The 'Lindo' May Be a More Eco-Friendly Taxi Option for City Dwellers
Record-Breaking Turbine Motorcycles
Record-Breaking Turbine Motorcycles
This Motorbike Holds Three New Official World Records
Motorcycle Bicycle Hybrids
Motorcycle Bicycle Hybrids
This Retro Moped Combines an Electric Scooter and a Pedal Bike
Respectfully Modernized Motorbikes
Respectfully Modernized Motorbikes
The Ton-Up BMW R80 Indira Motorcycle Maintains Original Spirit
Rustic Salon Studios
Rustic Salon Studios
This Stylish Industrial Hair Salon is Located in the Japan City of Nagoya
Contemporary Understated Salons
Contemporary Understated Salons
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Animal-Saving Beer
Animal-Saving Beer
Rogue Ales Launched a Purple Beer to Raise Awareness of Sea Star Extinction
All-Natural Men's Skincare
All-Natural Men's Skincare
Bullocks by Cowshed is the Luxurious Brand's Men's Range
Male Adventure Collectives
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
3D-Printed Motorbikes
3D-Printed Motorbikes
This 3D-Printed Motorbike Was Designed By TE Connectivity
Hardcore Skincare Lines
Hardcore Skincare Lines
DTRT is a Range for Men Who Take Skincare Seriously
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Modern Male Skincare Lines
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Streamlined Men's Skincare
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Anti-Theft Vehicle Apps
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Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent
Animal-Saving Emojis
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
Wild Denture Ads
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Fixodent Helps a Wild Lion Get His Bite Back
Dog-Saving Wines
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Chateau La Paws' Wine for Good Supports Shelter Dogs
Composting Vertical Gardens
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The Balkonton Garden Contains a Home Compost to Feed Organic Waste
Feces-Fueled School Kitchens
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This Human Waste Bioreactor Uses Organic Materials to Provide Power
Food-Recycling Machines
Food-Recycling Machines
The EcoSafe Digester Converts Food Waste into Greywater
Animal-Saving Scrunchies
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Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife
Animal-Saving Tees
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
Rhino-Saving Drones
Rhino-Saving Drones
These Anti-Poaching Drones Will Identify Poachers in African National Parks
Animal Awareness Tattoos
Animal Awareness Tattoos
WWF Russia's Wild Animal Tattoos Encourage Permanent Inking for Awareness
play_circle_filled Tiger-Saving Cat Campaigns
Tiger-Saving Cat Campaigns
Internet Cats Like Nala and Lil Bub Want You to Help Save the Tigers
play_circle_filled Clownfish-Killing Commercials
Clownfish-Killing Commercials
This Controversial Ad Aims to Protect the Great Barrier Reef
Endangered Dolphin Ads
Endangered Dolphin Ads
WWF's Campaign Ad to Save Maui's Dolphins Shows Their Decline in Numbers
play_circle_filled Waste-Reducing Recipe Sites
Waste-Reducing Recipe Sites
Sainsbury's Food Rescue Powered by Google Helps Reduce Food Waste
Familial Honey Branding
Familial Honey Branding
The Honey Beez Packaging is Based Around the Idea of a Family Biz
play_circle_filled Tennis Romance Ads
Tennis Romance Ads
This Charming Lesbian Love Story is Also the Perfect Content Marketing Piece
play_circle_filled Commemorative Travel Documentaries
Commemorative Travel Documentaries
the Ty's List Travel Documentary Has Support from Expedia
Rare American Landscape Photography
Rare American Landscape Photography
Ansel Adams Wilderness by Peter Essick Embraces Conservation
Compassionate Anti-Poaching Communities
Compassionate Anti-Poaching Communities
Photographer Documents Illegal Poaching Efforts in Kenya
play_circle_filled Wildlife-Protecting Drones
Wildlife-Protecting Drones
Airware’s Drones Aim to Protect Endangered Animals in Kenya
play_circle_filled Explorative 3D Nature Films
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National Geographic Shows Us to See Past the Obvious in This 3D Film
play_circle_filled Open Sourced Beehives
Open Sourced Beehives
The Open Sourced Beehive Projects Hopes to Stop Vanishing Honey Bees
Minimalist Bug Billboards
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Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
Deep Sea Livestream Feeds
Deep Sea Livestream Feeds
The Okeanos's Underwater Robots Make Ocean Exploration Accessible
Anti-Ice Cream Campaigns
Anti-Ice Cream Campaigns
The Change One Thing Truck Mobilizes Kids to Make Healthy Choices
Environmental Film Initiatives
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The Green Renaissance Production Company Documents Safe Projects
Stale Bread Furniture
Stale Bread Furniture
The Baguette Tables by Studio Rygalik Raises Awareness of Food Waste
Solar-Powered Confectionery Vehicles
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The Springtime Ice Cream Carts are Environmental
Food Waste Water Extractors
Food Waste Water Extractors
The Eco-Wiz Pulls Usable Water from Leftovers
Cultured Cocoa Cases
Cultured Cocoa Cases
The Book-Packaged Hugo & Victor Semi Spheres Are a Literary Treat
play_circle_filled Buzzworthy Beekeeper Ads
Buzzworthy Beekeeper Ads
Nokia's HK Honey Commercial is 'Un-bee-lievable'
Living Insect Ads
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The Bee Billboard for Plan BEE Uses More than 100,000 Bees
Eco-Friendly Fertilizers
Eco-Friendly Fertilizers
The Chiquita Biodigester Harnesses Energy from Fruit
Skincare Subscriptions for Men
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