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Branded Awareness

Brands showcase environmental awareness through thoughtfully branded content

Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Workshop Question - How can your brand more effectively engage with the causes that are important to it, or to its consumers?
Trend Themes
1. Eco-identity Branding - Mainstream brands are adopting an eco-identity through campaigns and creative aesthetics to showcase a commitment to environmental sustainability.
2. Sustainable Manufacturing - Sustainable manufacturing is being adopted as a critical approach to protecting the environment and preserving resources in the production process.
3. Circular Economy - More and more businesses are adopting a circular economy approach where waste is minimized and resources are efficiently managed to minimize harmful environmental impact.
Industry Implications
1. Retail - Retailers are leveraging eco-identity branding strategies to differentiate themselves and attract environmentally-conscious consumers.
2. Manufacturing - Sustainable manufacturing trends and circular economy approaches are becoming increasingly popular across various manufacturing industries.
3. Beauty and Skincare - Companies are releasing sustainable and eco-friendly beauty and skincare products to meet the increasing demand for environmentally responsible products.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
449,351 Total Clicks
Date Range:
Jun 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Produce-Based Leather
Produce-Based Leather
The Willem de Kooning Academie Turns Food Waste Into Usable Fruit Leather
Food waste is a monumental problem on the domestic, commercial and worldwide scale—outdoor markets in the Netherlands’ Rotterdam alone throw out over three tons of waste every day! A... MORE
Sustainable Motorcycle Races
Sustainable Motorcycle Races
The 80 Days Endurance Racing Event Pushes Clean Driving to Its Limits
Inspired by Jules Verne’s ‘Around the World in Eighty Days,’ Paris will be host to a unique endurance racing event in 2017. These kinds of events have become popular ways for... MORE
play_circle_filledEco-Conscious Cone Campaigns
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
What do conservation education and ice cream trucks have in common? This Kickstarter project, apparently. The National Geographic Kids-backed Ice Cream Expedition seeks to teach young explorers... MORE
Awareness-Raising Bee Exhibits
Awareness-Raising Bee Exhibits
The Honey Bank Lets People Invest in the Honeybee Population
In an effort to raise awareness about the diminishing honeybee population, a French art collective created a finance-focused educational exhibit. Parti Poetique established La banque du miel—... MORE
Eco-Friendly Nail Salons
Eco-Friendly Nail Salons
'Tenoverten' is a New York Nail Salon That Uses Eco-Conscious Products
‘Tenoverten’ is an environmentally mindful nail salon hidden on the second floor of an old rubber stamp factory. Situated on the busy Fulton Street in New York, Tenoverten provides a... MORE
Sustainable Male Skincare
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
This sustainable skincare line is specially made for men and follows a simple and eco-friendly approach. Vienna-based skincare company SA.AL&CO offers five essential beauty and grooming... MORE
Species-Protecting Footwear
Species-Protecting Footwear
'Joy & Mario' and WWF Launched a Footwear Campaign to Protect Animals
Joy & Mario have launched a new a footwear line in collaboration with the WWF to increase wildlife protection. This playful line will release two limited-edition collections inspired by the... MORE

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