Brands showcase environmental awareness through thoughtfully branded content
Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Workshop Question - How can your brand more effectively engage with the causes that are important to it, or to its consumers?
Trend Themes
1. Eco-identity Branding - Mainstream brands are adopting an eco-identity through campaigns and creative aesthetics to showcase a commitment to environmental sustainability.
2. Sustainable Manufacturing - Sustainable manufacturing is being adopted as a critical approach to protecting the environment and preserving resources in the production process.
3. Circular Economy - More and more businesses are adopting a circular economy approach where waste is minimized and resources are efficiently managed to minimize harmful environmental impact.
Industry Implications
1. Retail - Retailers are leveraging eco-identity branding strategies to differentiate themselves and attract environmentally-conscious consumers.
2. Manufacturing - Sustainable manufacturing trends and circular economy approaches are becoming increasingly popular across various manufacturing industries.
3. Beauty and Skincare - Companies are releasing sustainable and eco-friendly beauty and skincare products to meet the increasing demand for environmentally responsible products.
