Food waste is a monumental problem on the domestic, commercial and worldwide scale -- outdoor markets in the Netherlands' Rotterdam alone throw out over three tons of waste every day!
A group of designers from Willem de Kooning Academie in Rotterdam have decided to tackle the problem by converting wasted vegetables and fruits into a type of leather. Using techniques that chefs use to create fruit treats, except on a larger scale, these designers are creating a leather-like material that can be used in various products.
The methods to make this fruit leather are being exhibited at the Lost and Found Pop-Up store in Rotterdam. By bringing visibility to this new process, they hope to excite and engage other designers, researchers, companies and government entities in the improvement and commercialization of this leather. At the same time, they are also raising awareness of the food waste issue.