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Playful Ale

Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal

Implications - In contrast to how adult beverages are typically marketed, beer labels are adopting childlike aesthetics. Playful takes on alcoholic drinks serve a consumer desire for satirical branding that reinterprets typical approaches to services and merchandise. This alternative approach helps brands stand out in highly saturated and competitive markets.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
176,841 Total Clicks
Date Range:
Jun 14 — Dec 15
Trending:
Mild
Consumer Insight Topics:

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