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Refreshed Libation

Citrus flavors are added to alcoholic beverages for a health-conscious twist

Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
Workshop Question - Where can you tweak your offering to appeal to consumers who want a balance between enjoyment and self-care?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
99,886 Total Clicks
Date Range:
Jan 14 — Jul 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Refreshing Beer Cocktails
Refreshing Beer Cocktails
The Pink Grapefruit Shandy Puts a Seasonal Twist on the Summery Beverage
This pink grapefruit shandy puts a spring time twist on the traditional shandy—an alcoholic beverage consisting of beer and lemonade. This particular recipe from the Free People blog uses... MORE
Summery Tea Cocktails
Summery Tea Cocktails
The Alcoholic Arnold Palmer Drink Mixes Black Tea with Bourbon and Citrus
Named after an American golfer, this Arnold Palmer drink puts a boozy spin on a summery beverage. A regular Arnold Palmer is combination of iced tea and lemonade, while an alcoholic version is... MORE
Remixed Citrus Cocktails
Remixed Citrus Cocktails
Sunkist's Citrus Drink Reimagines the Classic Moscow Mule
As a producer of virtually everything and anything that has to do with citrus, it’s fitting that Sunkist shared a citrus drink recipe to bring a twist to the classic Moscow Mule. Sunkist&#... MORE
Iconic Comedy-Inspired Cocktails
Iconic Comedy-Inspired Cocktails
The Ron Burgundy Cocktail Packs a Delicious Punch
With the upcoming release of the sequel to Anchorman: The Legend of Ron, fans are looking for ways to celebrate and embrace the eponymous title character, and thanks to the Ron Burgundy Cocktail,... MORE
Autumn Citrus Cocktails
Autumn Citrus Cocktails
This Gin Hound Beverage Recipe is Perfect for Fall Weather
If you’re looking for a cocktail that will remind you of summer during these colder months then you should test out making this Gin Hound beverage that incorporates the refreshing taste of... MORE
Spring-Embracing Cocktails
Spring-Embracing Cocktails
The Spring Forward Cocktail Will Help You Forget the Lingering Cold
‘Spring Forward’ is a cocktail that is designed to get even the most ardent vodka-hater to embrace the pleasures of Russia’s favorite alcoholic vice. The star attraction in this... MORE

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