The Belmont Jewel is the New Signature Cocktail of the Triple Crown
Laura McQuarrie — June 11, 2015 — Marketing
In preparation for the Triple Crown bid coming to the Belmont Stakes, Centerplate created a new cocktail for people to enjoy during the horse races. Other official Triple Crown cocktails include the Mint Julep for the Kentucky Derby and the Black Eyed Susan for Preakness, so fans were crying out for the creation of a signature drink for Belmont.
Centerplate, a company that has been responsible for catering Presidential Inaugural Balls, Olympic events and the Super Bowl was put to the task of coming up with a fitting drink. As such, 'The Belmont Jewel' was concocted and branded to rival the other official drinks. Despite sounding luxurious and laborious to prepare, the drink is made with just three simple ingredients: Knob Creek bourbon, lemonade and pomegranate.
Centerplate, a company that has been responsible for catering Presidential Inaugural Balls, Olympic events and the Super Bowl was put to the task of coming up with a fitting drink. As such, 'The Belmont Jewel' was concocted and branded to rival the other official drinks. Despite sounding luxurious and laborious to prepare, the drink is made with just three simple ingredients: Knob Creek bourbon, lemonade and pomegranate.
Trend Themes
1. Signature Race Day Cocktails - Creating signature cocktails for major horse racing events is a trend in the luxury beverage industry.
2. Simplification of Cocktail Recipes - Simplifying cocktail recipes to just a few high-quality ingredients is an emerging trend in the luxury beverage industry.
3. Branding and Marketing of Official Drinks - The branding and marketing of official drinks for major sporting events is a growing trend in the beverage industry.
Industry Implications
1. Luxury Beverage - The luxury beverage industry has the opportunity to create unique and high-end signature cocktails for major horse racing events.
2. Catering - Catering companies have the opportunity to create and promote signature drinks for major sporting events, offering a unique experience to event attendees.
3. Event Planning - Event planning companies can collaborate with beverage companies to create and promote signature drinks that add a touch of luxury and sophistication to events.
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