Michael Voltaggio took part in the #OreoSnackHack campaign and showcased that it's in your best interest to accompany your Oreo snack with an Oreo drink -- one that doesn't include milk. Everyone loves their milk and cookies, but how about a cookie and an alcoholic beverage?
The INK chef paired his crushed Oreo nachos creation with an 'Oreo Shandy.' The shandy can be easily made with Lemon Oreos, which were released earlier this year. Nine Lemon Oreo cookies, 1 cup of water and sugar and 2 bottles of light beer makes four delectable drinks. The main part of the recipe involves dissolving the cookies in a pot with the sugar and water to create a syrup. Then, all you have to do is fill the glasses halfway with the syrup over ice and top with the beer.
You can see detailed instructions on YouTube.
Why This Trend Is Growing
- Alcoholic Dessert Beverages
- Opportunity to create innovative dessert beverages containing alcohol to appeal to consumers seeking unique experiences.
- Alcohol-infused Snacks
- Opportunity to create snacks infused with alcohol for a more cohesive and consistent flavor experience.
- DIY Alcoholic Recipes
- Opportunity to cater to the growing trend of DIY beverage creation by providing easy-to-follow recipes that incorporate popular brands and flavors.
Industries Being Reshaped
- Alcohol Industry
- Opportunity for alcoholic beverage manufacturers to explore new product lines, especially in the dessert and snack categories.
- Snack Industry
- Opportunity for snack manufacturers to collaborate with alcoholic beverage makers to create unique snack and drink combinations.
- Recipe and Instruction Industry
- Opportunity to create instructional content, such as cooking videos and recipe books, to cater to the growing demand for DIY food and beverage creation.
